Sales Enablement Content Strategist

Lands' End; Dodgeville (WI); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Lands' End is seeking a Sales Enablement Content Specialist to join our Business Outfitters team in a hybrid role. You will create, manage, and optimize training content for sales and onboarding, ensuring materials align with sales strategy.

You will develop a centralized content repository, conduct training sessions, and collaborate with sales, marketing, product, and customer support to drive alignment and efficiency.

Qualifications

• Bachelor's degree in business, marketing, communications, or a related field.
• Proven experience in training content management and development, preferably in a sales or marketing context.
• Strong organizational and time management skills.
• Attention to detail and a commitment to accuracy.
• Proficiency in Microsoft Office, sales technology tools, and training platforms.
• Data-driven mindset with the ability to analyze content and operational metrics.
• Excellent communication and interpersonal skills.
• Strong understanding of sales processes and strategies.
• Ability to manage multiple projects and priorities.
• Proficiency in content creation tools and software.

Responsibilities

• Develop, manage and optimize training content for sales and sales operations.
• Coordinate onboarding and training sessions for Account Executives and sales teams.
• Create and maintain a centralized content repository (LMS/SharePoint) with tagging and easy retrieval.
• Maintain up-to-date knowledge resources for sales and sales operations.
• Manage version history and ensure brand-consistent messaging across materials.
• Plan and coordinate events like Sales Summit and showroom activities where applicable.
• Regularly update content to reflect product changes and market developments.
• Collaborate with sales, marketing, product, and customer support to ensure alignment.
• Document processes and produce reports to measure enablement program effectiveness.
• Support sales technology tools and CRM administration; troubleshoot issues.
• Identify and implement process improvements to streamline workflows.
• Develop and refresh sales collateral and playbooks for various buyer scenarios.

Skills

Organizational skills

Time management

Communication skills

Attention to detail

Data-driven mindset

Project management

Content creation

Sales process knowledge

Education

Bachelor's degree in business, marketing, communications, or a related field

MBA is a plus

Tools

MS Office

Sales technology tools

Training platforms

LMS/SharePoint

CRM knowledge

Job description

Lands' End is seeking a Sales Enablement Content Specialist to join our Business Outfitters team in a hybrid role. You will create, manage, and optimize training content for sales and onboarding, ensuring materials align with sales strategy.

You will develop a centralized content repository, conduct training sessions, and collaborate with sales, marketing, product, and customer support to drive alignment and efficiency.