Sales Enablement Architect | CRM & Training Lead

Dana Corp; Novi (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Dana Corp in Novi, MI is seeking a Sales Enablement Specialist to improve how the sales team access tools, content, training, and customer-facing resources, aligning with marketing, product, and operations. You will build a structured enablement program, create a playbook, support CRM adoption (Salesforce) and Showpad, and develop training materials to accelerate growth.

The role requires 2+ years in sales support or enablement and strong communication, collaboration, and content development

Qualifications

• 2+ years of experience in sales, marketing, sales operations, or sales support.
• Experience developing sales tools, playbooks, training materials, and certification or learning programs.
• Proficiency with e-learning tools, content development, and training implementation.
• Prior experience in a sales or sales support role is preferred.
• Knowledge of Sandler Sales Methodology or comparable sales training frameworks is preferred.
• Experience supporting sales teams with Showpad, Salesforce, or similar sales enablement and CRM platforms is preferred.

Responsibilities

• Develop, launch, and maintain a comprehensive sales enablement program that supports onboarding, engagement, pricing communication, and growth acceleration.
• Create and continuously improve a sales playbook to standardize activities and improve sales performance.
• Lead CRM best practices and ensure consistent use of sales tools across the organization.
• Support Salesforce tool integration and process improvements to maximize productivity.
• Develop sales content including success stories, case studies, guides, and templates.
• Build and manage Showpad content and tools for access to current materials.
• Manage the Growth Plan and content repositories to keep materials current and accessible.
• Develop and maintain an internal sales portal for centralized resources.
• Train the sales organization on marketing assets, enablement materials, CRM workflows, and tools.
• Partner with Product Marketing to ensure accurate product information and messaging.
• Strengthen customer reference programs and user community engagement.
• Collaborate across teams to align enablement resources with business goals.
• Define best practices and opportunities to improve adoption and effectiveness.
• Establish content adoption metrics and reporting to evaluate impact.
• Incorporate feedback to continuously improve tools, content, training, and processes.

Skills

Communication

Cross-functional collaboration

Content development

Organizational skills

Process improvement

Proactive/self-starter

Tools

Salesforce

Showpad

Job description

Dana Corp in Novi, MI is seeking a Sales Enablement Specialist to improve how the sales team access tools, content, training, and customer-facing resources, aligning with marketing, product, and operations. You will build a structured enablement program, create a playbook, support CRM adoption (Salesforce) and Showpad, and develop training materials to accelerate growth.

The role requires 2+ years in sales support or enablement and strong communication, collaboration, and content development