Sales Enablement Strategist

Dana Incorporated; Novi (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

Dana Incorporated is seeking a Sales Enablement Specialist to improve how the sales team accesses tools, content, training, and customer-facing resources. You will help develop and maintain a structured program that strengthens sales effectiveness, onboarding, CRM adoption, and growth acceleration.

Collaborating with Sales, Marketing, Product Marketing, and Operations, you will create playbooks, content, and training materials; manage Showpad and CRM integrations; and establish adoption metrics

Qualifications

• 2+ years of experience in sales, marketing, sales operations, or sales support.
• Experience developing sales tools, playbooks, training materials, and learning programs.
• Proficiency with e-learning tools, content development, and training implementation.
• Prior experience in a sales or sales support role is preferred.
• Knowledge of Sandler Sales Methodology or comparable training frameworks is preferred.
• Experience supporting sales teams with Showpad, Salesforce, or similar platforms is preferred.

Responsibilities

• Develop, launch, and maintain a comprehensive sales enablement program for onboarding, engagement, pricing communication, and growth.
• Create and improve a sales playbook to standardize selling activities and conversations.
• Lead CRM and sales-tool adoption initiatives across the organization.
• Support Salesforce tool integration and process improvements to maximize productivity.
• Develop sales content including success stories, case studies, guides, and templates.
• Build and manage Showpad content and tools for accurate, relevant materials.
• Manage partner growth plans and enablement content repositories.
• Develop an internal sales hub for centralized access to resources and updates.
• Train the sales organization on marketing assets, enablement materials, CRM workflows, and tools.
• Collaborate with Product Marketing and Product Management on product messaging.
• Strengthen customer reference programs and user community engagement.
• Align enablement resources with business objectives across teams.
• Define best practices and identify opportunities to improve adoption and effectiveness.
• Establish content adoption metrics and reporting to evaluate impact.
• Incorporate feedback from sales teams and stakeholders to continuously improve tools and content.

Skills

Cross-functional collaboration

Content development

Training delivery

Communication

Project management

Tools

Showpad

Salesforce

CRM platforms

Job description

Dana Incorporated is seeking a Sales Enablement Specialist to improve how the sales team accesses tools, content, training, and customer-facing resources. You will help develop and maintain a structured program that strengthens sales effectiveness, onboarding, CRM adoption, and growth acceleration.

Collaborating with Sales, Marketing, Product Marketing, and Operations, you will create playbooks, content, and training materials; manage Showpad and CRM integrations; and establish adoption metrics