Sales Enablement Analyst

Dana Canada Corp.; Novi, Northern (MI, KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Dana Canada Corp. is seeking a Sales Enablement professional in Novi, MI to develop and maintain a comprehensive enablement program.

You will drive customer onboarding, engagement, pricing communications, and growth acceleration through standardized playbooks and training materials. You will lead CRM initiatives, support Salesforce integrations, and create sales content such as case studies, guides, and templates.

Qualifications

• 2+ years in sales, marketing, sales operations, or sales support.
• Experience developing sales tools, playbooks, training materials, and certification/learning programs.
• Proficiency with e-learning tools, content development, and training implementation.
• Prior experience in a sales or sales support role is preferred.
• Knowledge of Sandler Sales Methodology or comparable training frameworks is preferred.
• Experience supporting sales teams with Showpad, Salesforce, or similar CRM platforms is preferred.

Responsibilities

• Develop, launch, and maintain a comprehensive sales enablement program.
• Create and improve a sales playbook to standardize selling activities.
• Lead CRM best practices and ensure consistent use of sales tools.
• Support Salesforce tool integration and process improvements.
• Develop sales content: success stories, case studies, guides, and templates.
• Manage Showpad content and tools for sales reps.
• Oversee the Preferred Partner Growth Plan and content repositories.
• Build an internal sales site for resources and updates.
• Train the sales organization on marketing assets and CRM workflows.
• Collaborate with Product Marketing to keep product info current.

Skills

Sales enablement

CRM proficiency

Content development

Cross-functional

Training materials

Showpad/Salesforce

Product knowledge

Sandler methodology

Tools

Showpad

Salesforce

CRM platforms

Job description

Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets – passenger vehicle and commercial truck equipment – Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.

Job Purpose

Job Duties and Responsibilities

• Develop, launch, and maintain a comprehensive sales enablement program that supports customer onboarding, sales engagement, pricing communication, and growth acceleration.
• Create and continuously improve a sales playbook to standardize selling activities, strengthen customer conversations, and improve sales performance.
• Lead sales-related initiatives that promote CRM best practices and consistent use of sales tools across the organization.
• Support Salesforce tool integration and process improvements that maximize sales team productivity.
• Develop sales content, including success stories, case studies, sales guides, objection-handling resources, and standardized presentation templates.
• Build and manage Showpad content and tools to provide sales representatives with access to accurate, relevant, and current materials.
• Manage the Preferred Partner Growth Plan and broader sales enablement content repositories, ensuring materials are current, accessible, and aligned with business priorities.
• Develop and maintain an internal sales website or communication hub that provides centralized access to key resources and updates.
• Train the sales organization on the effective use of marketing assets, sales enablement materials, CRM workflows, and sales tools.
• Partner with Product Marketing and Product Management to ensure sales teams have current product information, positioning, and customer messaging.
• Strengthen customer reference programs and user community engagement to support sales conversations and enhance customer credibility.
• Collaborate across sales, marketing, product, and operations teams to align enablement resources with business objectives.
• Define sales enablement best practices and identify opportunities to improve consistency, adoption, and effectiveness across the sales organization.
• Establish content adoption metrics and reporting practices to evaluate usage, engagement, and business impact.
• Utilize feedback from sales teams and business stakeholders to continuously improve tools, content, training, and processes.

Education and Qualifications

• 2+ years of experience in sales, marketing, sales operations, or sales support, preferably within a CRM, technology, or sales enablement environment.
• Experience developing sales tools, playbooks, training materials, and certification or learning programs.
• Proficiency with e-learning tools, content development, and training implementation.
• Prior experience in a sales or sales support role is preferred.
• Knowledge of Sandler Sales Methodology or comparable sales training frameworks is preferred.
• Experience supporting sales teams with Showpad, Salesforce, or similar sales enablement and CRM platforms is preferred.

Skills

• Strong written and verbal communication skills with the ability to translate complex information into clear, actionable sales resources.
• Ability to work cross-functionally with sales, marketing, product, pricing, and operations teams.
• Creative and strategic problem-solving skills with strong attention to detail and follow-through.
• Strong organizational skills and the ability to manage content, tools, and multiple stakeholder relationships.
• Ability to build processes, organize information, and develop practical resources that improve sales execution.
• Demonstrated collaboration skills and a proactive, self-starting approach to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per Dana policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters were engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that Dana will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

Join our team of 28,000 problem solvers who are fostering a culture of innovation by leveraging the diverse perspectives of our global team. We believe in facing challenges head-on by finding opportunity and uncovering possibility, where roadblocks and barriers become targets instead of obstacles. We are One Dana with limitless opportunity.