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Cross Rental Services in the UK is seeking a commercially driven Sales Director to lead and grow our retail sector. You will own the UK retail channel, head the sales team, and drive direct sales to corporate clients for HVAC and refrigeration solutions while cross-selling the Group’s capabilities.
The role demands senior-level leadership, strategic account management, and a track record of delivering revenue and margin growth in multi-site retail environments.
Cross Rental Services is looking for a commercially driven Sales Director to lead and grow our retail sector business across the UK.
This is a senior, high-impact role for someone who thrives on building high-performing teams, winning and growing strategic retail accounts, and delivering profitable growth. You will own the UK retail channel — leading the R&CS sales team, driving direct sales into key corporate retail clients for our CCS HVAC business, and ensuring we fully cross-sell the Group’s capabilities.
You will lead the retail channel nationally, reporting directly to the Sales & Marketing Director. This is a high-impact role focused on driving aggressive new business growth, managing large and complex multi-site accounts, and leading major contract negotiations and tenders. You will have genuine ownership of the retail vertical, significant influence over commercial strategy, and a clear platform to shape and scale a key growth channel for the business.
Cross Rental Services is the UK & Ireland’s leading specialist asset rental business, delivering cutting-edge HVAC, refrigeration and catering hire solutions. Having experienced significant growth over the past 10 years, our team operates across multiple UK sites in a fast-paced, operationally complex environment.
We are relentlessly focused on our customers and take pride in long-term partnerships with some of the country’s leading retailers, government bodies, facilities managers and process manufacturers. Our critical solutions enable them to achieve their own goals with peace of mind that they are supported in all their HVAC and refrigeration requirements.
Guided by our core values—Respect, Accountability, Teamwork, Commitment, and Integrity—we offer a dynamic workplace where innovation and impact thrive.
At Cross Rental Services, we live by five key values:
We treat everyone with dignity, value diverse perspectives, and foster an inclusive workplace.
We take ownership of our decisions, actions, and results.
We communicate openly, collaborate effectively, and support each other to succeed.
We are dedicated to delivering exceptional results, maintaining high standards, and building lasting relationships.
We act with honesty, transparency, and professionalism in everything we do.
Cross Rental Services is an equal opportunities employer committed to diversity, inclusion, and upholding ISO standards for health & safety, environment, and quality.