Sales Director | North America

Beni Rugs, Inc.; New York (NY); On-site; USD 100,000 - 200,000; Full time

Job summary

BENI Rugs, Inc. in New York City seeks a Sales Director to lead sales and client relations for a growing rug brand. You will drive revenue, own strategy, and maintain strong relationships with major clients from the showroom and beyond.

The role blends high-level strategy with hands-on execution, including managing the New York showroom, coaching a sales team, and collaborating with marketing and production to meet client needs.

Qualifications

• Minimum 8–10 years of sales leadership and account management experience.
• Minimum 5+ years of managing and developing people.
• Proven track record of owning and hitting revenue targets.
• Comfortable owning a budget and reporting on financial/sales performance.
• Strong reporting and data analysis skills.
• Experience in a small to mid-size business with hands-on involvement.

Responsibilities

• Create sales strategy with co-founder; develop annual strategic sales and execution plan.
• Own revenue targets, pipeline goals and forecasting accuracy.
• Serve as primary contact for top-tier clients; build relationships with principals and senior team members.
• Represent the BENI brand; embody brand story in all client interactions.
• Identify, pursue and close new business opportunities.
• Oversee New York showroom; manage client experience and procedures.
• Travel to key accounts; present collections with product knowledge and guide decisions.
• Partner with marketing to align sales collateral with campaigns; plan for new collection launches.
• Lead New York City sales team; guide account management, sales approach and communication.
• Improve sales processes; ensure CRM integrity and sales process adherence.
• Collaborate with operations/production to streamline fulfillment.
• Lead bi-weekly sales calls; present quarterly learnings.
• Generate weekly, monthly, quarterly sales metrics; use data to coach.
• Report to Founder/CEO; act as senior sales leader.
• Represent BENI at local NYC interior design events.

Skills

Sales leadership

Account management

Forecasting

Budgeting

Data analysis

Communication

Team management

Job description

At Beni, we value the practice of rumination and the courage it takes to see the forest through the trees. We swim against algorithms, sedimentary beliefs, and self-serious sophistication. In spirit and place, Beni is a company where ancient tradition bends, but never breaks, in the name of innovation and progress.

BENI RUGS | Sales Director

BENI Rugs is a vertically-integrated innovative rug brand that puts quality heritage craft into conversation with contemporary culture. Each rug is hand-knotted or woven by hand in BENI workshops in Morocco from 100% natural wool.

Location: NYC showroom, five days per week on-site

Type: Full-time

Salary: $100,000 to $200,000

Job Description

We are seeking a meticulous, results-driven, self-starter who builds rapport easily to lead sales and client relations. We are a small and growing company, so this is both a high-level as well as an in-the-weeds role with significant opportunity to shape and drive strategy.

Responsibilities

• Create sales strategy with co-founder; develop annual strategic sales and execution plan
• Own revenue targets, pipeline goals and forecasting accuracy
• Serve as the primary point of contact and relationship owner for top-tier clients; build strong relationships and communication with principals and senior team members
• Serve as senior representative of the brand; understand and embody BENI brand story
• Identify, pursue and close new business opportunities
• Oversee New York showroom and related procedures, including creating a valuable client experience
• Travel to key accounts, present collections with expert-level product knowledge and ability to guide client decision-making at client offices and at the New York showroom
• Partner with marketing to align sales collateral and campaigns with client needs; develop sales strategy for new collection launches
• Manage New York City sales team; guide team in account management, sales approach, effective communication and problem-solving
• Facilitate resolution of client concerns and coach team on how to address customer service issues
• Support all steps of the sales process from initiation to close, including entering sales into software system
• Own CRM integrity and sales process adherence across the team
• Facilitate ongoing improvement of internal sales processes to achieve increased efficiencies
• Partner closely with operations and production to streamline sales fulfillment processes
• Operate with a vertically-integrated mindset and manage client expectations to protect our internal production while meeting client needs
• Lead bi-weekly sales calls; prepare and present quarterly reporting and learnings
• Generate weekly, monthly, and quarterly sales metrics; document key insights and use data to coach team members and leadership on sales opportunities
• Serve as the primary advisor to the founder on sales strategy, market positioning, and growth priorities
• Represent BENI at local NYC events in the interior design industry
• Reports directly to the Founder/CEO; serves as the senior-most sales leader in the organization

Qualifications

• Minimum 8-10 years of sales leadership and account management experience
• Minimum 5+ years of managing and developing people
• Proven track record of owning and hitting revenue targets
• Comfortable owning a budget and reporting on financial/sales performance
• Reporting and data analysis
• Experience operating in a small-medium business environment — comfortable without a large support infrastructure (marketing, ops, admin) and willing to be hands-on
• Strong strategic planning skills
• Excellent communication and problem-solving skills
• Proficient in Microsoft Excel and ability to quickly learn new technology
• Professional demeanor through all forms of communication
• Strong communicator, including upward — able to synthesize market/sales insight for founders
• Willingness and ability to develop a business case for travel
• Enjoys teamwork