Sales Director, National Retailers

Eastland Food; Jessup (MD); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching

PTO

Remote Work Flexibility

Professional Development

Wellness Programs

Job summary

Eastland Food Corporation, headquartered in Jessup, MD, seeks a high-energy Sales Director, National Retailers to lead growth across new retail channels. You will pitch top-performing Asian foods to Target, Walmart, and regional banners, guiding brokers and driving distribution nationally.

The role demands 7+ years in CPG sales, strong retailer relationships, and travel up to 35%. Hybrid work setup with occasional in-person meetings supports balance and focus.

Qualifications

• 7+ years of sales experience in CPG, with a proven record of selling food/beverage to national retailers.
• Active buyer relationships within supermarket chains or mass merchandisers.
• Strong understanding of retail trade spend, promotions, category management, and distribution workflows.
• Excellent communication, negotiation, and presentation skills with a relationship-first approach.
• High initiative and team-oriented mindset with cross-department collaboration.
• Bachelor's degree in Business, Marketing, or related field (or equivalent) and willingness to travel.

Responsibilities

• Build and execute sales strategies to expand Eastland's portfolio into national banners and mass retailers.
• Deliver buyer presentations, line reviews, and growth pitches to major retail accounts.
• Partner with buyers to introduce line extensions, seasonal promotions, and high-velocity SKUs.
• Direct and support external broker partners for store-level execution and distribution.
• Collaborate with Purchasing, Supply Chain, and Marketing to align forecasts and promos.
• Analyze category sales data and market trends to uncover new channels and opportunities.
• Manage trade spend, budgets, and margins for sustainable growth with partners.
• Lead and develop a high-performing sales team with coaching and accountability.
• Oversee recruitment, onboarding, and performance management of direct reports.

Skills

Sales leadership

Buyer relationships

Negotiation

Communication skills

Team collaboration

Travel flexibility

Education

Bachelor's degree in Business/Marketing

Job description

WELCOME TO EASTLAND FOOD CORPORATION

Asian foods and flavors represent one of the fastest-growing categories in the food industry today. Consumers across North America are hungry for authentic ingredients, bold tastes, and high-quality products to bring into their home kitchens.

At Eastland Food Corporation, we have spent decades bringing the best of Asian culinary heritage to stores across the nation. Our portfolio features iconic brands that home cooks and food lovers trust, including Asian Best Rice, Maesri curry pastes, and Indomie instant noodles. As mainstream consumer demand accelerates, we are expanding our retail footprint to make sure authentic Asian foods are accessible on every supermarket shelf nationwide.

THE OPPORTUNITY

We are seeking a high-energy, driven, and relationship-focused Sales Director, National Retailers to lead our growth and business development initiatives across new retail channelsIf you love consumer packaged goods, know how to build lasting buyer relationships, and get excited about pitching top-performing food products to major supermarket chains and mass retailers like Target and Walmart, this is your opportunity to shine.
You will serve as our sales leader for national accounts, driving new retail distribution, guiding broker networks, and bringing authentic Asian food brands to millions of new shoppers.

WHAT YOU WILL DO (KEY RESPONSIBILITIES)

• Build and execute sales strategies to expand Eastland's portfolio into national supermarket banners, mass retailers, and regional grocery chains.
• Deliver compelling buyer presentations, line reviews, and category growth pitches to major retail accounts, including Target, Walmart, and regional supermarket leaders.
• Partner with retail buyers to introduce line extensions, seasonal promotions, and high-velocity SKUs across our brand portfolio.
• Direct and support external broker partners to ensure effective execution at store level and regional distribution centers.
• Collaborate closely with internal Purchasing, Supply Chain, and Marketing teams to align inventory forecasts, promotional schedules, and customer demands.
• Analyze category sales data, retail velocity, and market trends to uncover new sales channels and high-margin product opportunities.
• Manage promotional budgets, trade spend, and customer margin structures to ensure sustainable growth for both Eastland and our retail partners
• Lead, mentor, and develop a high-performing sales team, setting clear performance expectations, providing ongoing coaching, and fostering a culture of accountability and continuous improvement
• Oversee the recruitment, onboarding, and performance management of direct reports, ensuring the team is equipped with the skills and resources needed to achieve organizational goals.

WHAT WE ARE LOOKING FOR (QUALIFICATIONS)

• 7+ years of sales experience in consumer packaged goods (CPG), with a proven record of selling food or beverage products to national retailers.
• Active buyer relationships within supermarket chains, mass merchandisers (such as Target or Walmart), or major grocery co-ops.
• Strong understanding of retail trade spend, promotional planning, category management, and retail food distribution workflows.
• Outstanding communication, negotiation, and presentation skills with a warm, relationship-first approach.
• High initiative and a team-oriented mindset, with the ability to collaborate across departments.
• Bachelor's degree in Business, Marketing, or a related field (or equivalent practical CPG experience).
• Flexibility to travel for buyer meetings, category reviews, and industry trade shows.

WORK LOCATION & TRAVEL EXPECTATIONS

• Corporate Base: Based out of Eastland Food Corporation headquarters in Jessup, MD.
• Work Schedule: Regular office days paired with designated work-from-home flexibility to support your balance and focus.
• Travel: Periodic travel (approximately 25% to 35%) for in-person buyer meetings, customer reviews, trade shows, and store visits.

COMPENSATION & BENEFITS

• Health Insurance (medical, dental, and vision)
• 401(k) plan with company matching
• Paid Time Off (PTO) – 15 days per year, plus holidays
• Flexible Working Hours and the option to work remotely
• Professional Development opportunities (training, certifications, etc.)
• Employee Wellness Programs