Sales Director, National Retailers

Eastland Food Corporation; Maryland; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

401(k) plan with company matching

PTO – 15 days + holidays

Flexible Working Hours

Professional Development

Employee Wellness Programs

Job summary

Eastland Food Corporation, based in Jessup, MD, seeks a Sales Director, National Retailers to lead growth across national accounts, manage broker networks, and bring authentic Asian brands to major supermarket chains. You will build relationships with buyers, design distribution strategies, and guide cross-functional teams.

The role requires 7+ years in CPG sales to national retailers, strong negotiation skills, and willingness to travel up to 35%.

Qualifications

• 7+ years of sales experience in consumer packaged goods (CPG), selling to national retailers.
• Active buyer relationships with supermarket chains or major retailers.
• Strong understanding of trade spend, promotional planning, category management, and distribution workflows.
• Excellent communication, negotiation, and presentation skills.
• Team player with cross-department collaboration and initiative.
• Bachelor's degree or equivalent in business/marketing.
• Willingness to travel for buyer meetings, category reviews, and trade shows.

Responsibilities

• Develop and execute sales strategies to expand into national banners, mass retailers, and regional grocers.
• Deliver compelling buyer presentations, line reviews, and category growth pitches to major accounts.
• Partner with buyers to introduce line extensions, promotions, and high-velocity SKUs.
• Direct and support broker partners to ensure store-level execution and distribution.
• Coordinate with Purchasing, Supply Chain, and Marketing on forecasts and promotions.
• Analyze sales data, retail velocity, and trends to identify new channels and opportunities.
• Manage budgets, trade spend, and margins to sustain growth for Eastland and partners.
• Lead and mentor a high-performing sales team with clear expectations and accountability.
• Oversee recruitment, onboarding, and performance management of direct reports.

Skills

Relationship building

Negotiation

Leadership

Travel willingness

Strategic selling

Education

Bachelor's degree in Business/Marketing or related field

Job description

WELCOME TO EASTLAND FOOD CORPORATION Asian foods and flavors represent one of the fastest-growing categories in the food industry today. Consumers across North America are hungry for authentic ingredients, bold tastes, and high-quality products to bring into their home kitchens.

WELCOME TO EASTLAND FOOD CORPORATION Asian foods and flavors represent one of the fastest-growing categories in the food industry today. Consumers across North America are hungry for authentic ingredients, bold tastes, and high-quality products to bring into their home kitchens. At Eastland Food Corporation, we have spent decades bringing the best of Asian culinary heritage to stores across the nation. Our portfolio features iconic brands that home cooks and food lovers trust, including Asian Best Rice, Maesri curry pastes, and Indomie instant noodles. As mainstream consumer demand accelerates, we are expanding our retail footprint to make sure authentic Asian foods are accessible on every supermarket shelf nationwide. THE OPPORTUNITY We are seeking a high-energy, driven, and relationship-focused Sales Director, National Retailers to lead our growth and business development initiatives across new retail channels If you love consumer packaged goods, know how to build lasting buyer relationships, and get excited about pitching top-performing food products to major supermarket chains and mass retailers like Target and Walmart, this is your opportunity to shine. You will serve as our sales leader for national accounts, driving new retail distribution, guiding broker networks, and bringing authentic Asian food brands to millions of new shoppers.

What You Will Do (key Responsibilities)

• Build and execute sales strategies to expand Eastland's portfolio into national supermarket banners, mass retailers, and regional grocery chains.
• Deliver compelling buyer presentations, line reviews, and category growth pitches to major retail accounts, including Target, Walmart, and regional supermarket leaders.
• Partner with retail buyers to introduce line extensions, seasonal promotions, and high-velocity SKUs across our brand portfolio.
• Direct and support external broker partners to ensure effective execution at store level and regional distribution centers.
• Collaborate closely with internal Purchasing, Supply Chain, and Marketing teams to align inventory forecasts, promotional schedules, and customer demands.
• Analyze category sales data, retail velocity, and market trends to uncover new sales channels and high-margin product opportunities.
• Manage promotional budgets, trade spend, and customer margin structures to ensure sustainable growth for both Eastland and our retail partners
• Lead, mentor, and develop a high-performing sales team, setting clear performance expectations, providing ongoing coaching, and fostering a culture of accountability and continuous improvement
• Oversee the recruitment, onboarding, and performance management of direct reports, ensuring the team is equipped with the skills and resources needed to achieve organizational goals.

What We Are Looking For (qualifications)

• 7+ years of sales experience in consumer packaged goods (CPG), with a proven record of selling food or beverage products to national retailers.
• Active buyer relationships within supermarket chains, mass merchandisers (such as Target or Walmart), or major grocery co-ops.
• Strong understanding of retail trade spend, promotional planning, category management, and retail food distribution workflows.
• Outstanding communication, negotiation, and presentation skills with a warm, relationship-first approach.
• High initiative and a team-oriented mindset, with the ability to collaborate across departments.
• Bachelor's degree in Business, Marketing, or a related field (or equivalent practical CPG experience).
• Flexibility to travel for buyer meetings, category reviews, and industry trade shows.

WORK LOCATION & TRAVEL EXPECTATIONS

• Corporate Base:Based out of Eastland Food Corporation headquarters in Jessup, MD.
• Work Schedule:Regular office days paired with designated work-from-home flexibility to support your balance and focus.
• Travel:Periodic travel (approximately 25% to 35%) for in-person buyer meetings, customer reviews, trade shows, and store visits.

Compensation & Benefits

• Health Insurance (medical, dental, and vision)
• 401(k) plan with company matching
• Paid Time Off (PTO) – 15 days per year, plus holidays
• Flexible Working Hours and the option to work remotely
• Professional Development opportunities (training, certifications, etc.)
• Employee Wellness Programs