Sales Director

WellQuest Living; Pasadena (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

WellQuest Living in Pasadena, CA is seeking a results-driven Sales Director to lead occupancy growth and revenue for our community. You will own the full sales cycle from inquiry to move-in, build a strong referral network, and partner with leadership to deliver a superior resident experience.

The ideal candidate has 2–5 years of consultative sales experience, excellent relationship skills, and a proven ability to forecast, manage a CRM pipeline, and close with empathy for families navigating

Qualifications

• 2–5 years of proven success in consultative sales, business development, or occupancy-driven environments.
• Track record of achieving or exceeding revenue, occupancy, or sales goals.
• Experience managing a sales pipeline, forecasting results, and leveraging CRM systems.
• Strong relationship-building and networking skills.
• Exceptional communication, presentation, and closing abilities.
• Ability to navigate sensitive and emotional conversations with empathy and professionalism.
• Self-motivated, results-oriented, and highly accountable.
• Experience influencing cross-functional teams and collaborating with operational leaders.

Responsibilities

• Drive Occupancy & Revenue Growth.
• Own and execute strategies to achieve occupancy and revenue goals.
• Manage the full sales cycle from inquiry through deposit and move-in.
• Conduct discovery conversations, community tours, presentations, and follow-up activities.
• Build and maintain a consistent pipeline of qualified prospects.
• Proactively identify opportunities to increase conversion rates and improve sales performance.
• Partner with Prospective Residents & Families; serve as a trusted resource and guide.
• Address questions related to care options, pricing, amenities, and lifestyle offerings.
• Navigate complex family dynamics with empathy, professionalism, and confidence.
• Deliver a high-touch customer experience that reflects WellQuest Living's service standards.
• Develop Referral & Community Relationships.
• Build and maintain relationships with hospitals, healthcare providers, rehab facilities, home health agencies, senior services professionals, and other referral sources.
• Represent WellQuest at networking events, community outreach initiatives, and industry functions.
• Increase community visibility and cultivate referral partnerships that generate qualified leads.
• Manage Sales Operations; maintain accurate prospect records, activity tracking, and pipeline management within CRM systems.
• Monitor key sales metrics, conversion rates, forecasting, and occupancy trends.
• Provide regular reporting and recommendations to community leadership.
• Leverage data to improve performance and optimize sales strategies.
• Collaborate with Community Leadership; partner with Executive Directors and department leaders to create exceptional resident experiences.
• Support marketing initiatives, lead generation efforts, and community events.
• Foster a culture of accountability, teamwork, and resident-centered service.

Skills

Consultative sales

Business development

Sales forecasting

CRM proficiency

Relationship building

Communication skills

Closing ability

Empathy

Self-motivated

Education

Bachelor's degree in Business/Marketing/Communications or related

Tools

CRM platforms

Sales reporting tools

Job description

Sales Director | WellQuest Living - Pasadena, CA | Full-Time | On-Site $70,000 - $85,000 + Commission

Position Summary

The Sales Director is responsible for driving occupancy, revenue growth, and community awareness through consultative sales, relationship building, and exceptional customer experiences. This individual will own the entire sales process, from initial inquiry through move-in, while serving as a trusted advisor to prospective residents and their families during one of life's most important decisions. Success in this role requires a blend of business development, relationship management, sales strategy, emotional intelligence, and operational discipline. The ideal candidate is highly motivated by results, thrives in a relationship-driven environment, and has a proven track record of converting leads into lasting resident relationships.

What You'll Do

• Drive Occupancy & Revenue Growth
• Own and execute strategies to achieve occupancy and revenue goals
• Manage the full sales cycle from inquiry through deposit and move-in
• Conduct discovery conversations, community tours, presentations, and follow-up activities
• Build and maintain a consistent pipeline of qualified prospects
• Proactively identify opportunities to increase conversion rates and improve sales performance
• Partner with Prospective Residents & Families Serve as a trusted resource and guide throughout the decision-making process
• Address questions related to care options, pricing, community amenities, and lifestyle offerings
• Navigate complex family dynamics with empathy, professionalism, and confidence
• Deliver a high-touch customer experience that reflects WellQuest Living's service standards

Develop Referral & Community Relationships

• Build and maintain relationships with hospitals, healthcare providers, rehabilitation facilities, home health agencies, senior service professionals, and other referral sources
• Represent WellQuest at networking events, community outreach initiatives, and industry functions
• Increase community visibility and cultivate referral partnerships that generate qualified leads
• Manage Sales Operations Maintain accurate prospect records, activity tracking, and pipeline management within CRM systems
• Monitor key sales metrics, conversion rates, forecasting, and occupancy trends
• Provide regular reporting and recommendations to community leadership
• Leverage data to improve performance and optimize sales strategies
• Collaborate with Community Leadership Partner with Executive Directors and department leaders to create exceptional resident experiences Support marketing initiatives, lead generation efforts, and community events
• Foster a culture of accountability, teamwork, and resident-centered service

What We're Looking For

• 2-5 years experience of proven success in consultative sales, business development, or occupancy-driven environments (Senior Living Experience not required, but is preferred)
• Track record of achieving or exceeding revenue, occupancy, or sales goals
• Experience managing a sales pipeline, forecasting results, and leveraging CRM systems
• Strong relationship-building and networking skills
• Exceptional communication, presentation, and closing abilities
• Ability to navigate sensitive and emotional conversations with empathy and professionalism
• Self-motivated, results-oriented, and highly accountable
• Experience influencing cross-functional teams and collaborating with operational leaders

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience
• Demonstrated experience driving measurable sales, occupancy, or revenue growth
• Experience utilizing CRM platforms, pipeline management tools, and sales reporting systems
• Ability to work on-site in Pasadena, CA
• Flexibility to support community events, tours, and occasional evening or weekend activities

What Success Looks Like

In this role, success is measured by:

• Occupancy growth
• Qualified lead generation
• Conversion rates
• Resident and family experience
• Accurate forecasting and pipeline management

If you're a relationship-driven sales professional who enjoys helping families make important decisions while driving meaningful business results, we'd love to connect with you.

About WellQuest Living

At WellQuest Living, we create vibrant communities where older adults can live life to the fullest. We believe aging should be defined by purpose, connection, and meaningful experiences. Our communities combine exceptional care, elevated dining, engaging programming, and luxury living to help residents thrive while maintaining independence and dignity. We are seeking an experienced Sales Director to lead occupancy growth at Pasadena Highlands, one of Pasadena's premier senior living communities.

Additional Job Application Terms

This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia. We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.

Join WellQuest Living and help create a community where every resident has the opportunity to truly live well.