Senior Living Sales Director: Drive Occupancy & Growth

WellQuest Living; Pasadena (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

WellQuest Living in Pasadena, CA is seeking a results-driven Sales Director to lead occupancy growth and revenue for our community. You will own the full sales cycle from inquiry to move-in, build a strong referral network, and partner with leadership to deliver a superior resident experience.

The ideal candidate has 2–5 years of consultative sales experience, excellent relationship skills, and a proven ability to forecast, manage a CRM pipeline, and close with empathy for families navigating

Qualifications

• 2–5 years of proven success in consultative sales, business development, or occupancy-driven environments.
• Track record of achieving or exceeding revenue, occupancy, or sales goals.
• Experience managing a sales pipeline, forecasting results, and leveraging CRM systems.
• Strong relationship-building and networking skills.
• Exceptional communication, presentation, and closing abilities.
• Ability to navigate sensitive and emotional conversations with empathy and professionalism.
• Self-motivated, results-oriented, and highly accountable.
• Experience influencing cross-functional teams and collaborating with operational leaders.

Responsibilities

• Drive Occupancy & Revenue Growth.
• Own and execute strategies to achieve occupancy and revenue goals.
• Manage the full sales cycle from inquiry through deposit and move-in.
• Conduct discovery conversations, community tours, presentations, and follow-up activities.
• Build and maintain a consistent pipeline of qualified prospects.
• Proactively identify opportunities to increase conversion rates and improve sales performance.
• Partner with Prospective Residents & Families; serve as a trusted resource and guide.
• Address questions related to care options, pricing, amenities, and lifestyle offerings.
• Navigate complex family dynamics with empathy, professionalism, and confidence.
• Deliver a high-touch customer experience that reflects WellQuest Living's service standards.
• Develop Referral & Community Relationships.
• Build and maintain relationships with hospitals, healthcare providers, rehab facilities, home health agencies, senior services professionals, and other referral sources.
• Represent WellQuest at networking events, community outreach initiatives, and industry functions.
• Increase community visibility and cultivate referral partnerships that generate qualified leads.
• Manage Sales Operations; maintain accurate prospect records, activity tracking, and pipeline management within CRM systems.
• Monitor key sales metrics, conversion rates, forecasting, and occupancy trends.
• Provide regular reporting and recommendations to community leadership.
• Leverage data to improve performance and optimize sales strategies.
• Collaborate with Community Leadership; partner with Executive Directors and department leaders to create exceptional resident experiences.
• Support marketing initiatives, lead generation efforts, and community events.
• Foster a culture of accountability, teamwork, and resident-centered service.

Skills

Consultative sales

Business development

Sales forecasting

CRM proficiency

Relationship building

Communication skills

Closing ability

Empathy

Self-motivated

Education

Bachelor's degree in Business/Marketing/Communications or related

Tools

CRM platforms

Sales reporting tools

Job description

WellQuest Living in Pasadena, CA is seeking a results-driven Sales Director to lead occupancy growth and revenue for our community. You will own the full sales cycle from inquiry to move-in, build a strong referral network, and partner with leadership to deliver a superior resident experience.

The ideal candidate has 2–5 years of consultative sales experience, excellent relationship skills, and a proven ability to forecast, manage a CRM pipeline, and close with empathy for families navigating