Sales Director

Central Valley Senior Living; Fresno (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Health and wellness benefits

Paid time off and holidays

401(k) with company match

Life and disability insurance

Employee Assistance Program

Flexible spending account options

Tuition reimbursement and professional

Career growth opportunities

Job summary

Central Valley Senior Living in Fresno, CA seeks a Sales Director to lead sales and business development for a senior living community. You will drive occupancy by building a strong pipeline, developing referral partnerships, and guiding prospects from inquiry to move-in.

The ideal candidate is a confident relationship-builder with a results orientation, managing the full sales process, coordinating with leadership, and overseeing outreach, events, and marketing initiatives to strengthen market

Qualifications

• 3+ years of experience in sales, business development, marketing, or a related field.
• Senior living, healthcare, or hospitality experience preferred.
• Proven ability to build relationships, generate leads, manage a sales pipeline, and achieve occupancy goals.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Responsibilities

• Lead the community’s sales strategy and occupancy goals using pipeline activity and market insights.
• Manage full sales process from inquiry to move-in ensuring a positive experience.
• Build and maintain referral partnerships with healthcare professionals and local partners.
• Develop local outreach and marketing strategies to increase visibility and lead generation.
• Maintain CRM and sales reporting; communicate trends to leadership.
• Monitor competitive landscape and adjust strategies to strengthen market position.
• Coordinate sales, census reporting, move-ins, and resident engagement with leadership teams.
• Manage sales and marketing expenses; support overall community operations.

Skills

Relationship building

Lead generation

Sales pipeline management

Communication skills

Organization

Interpersonal skills

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

CRM software

Job description

Central Valley Senior Living - Sales Director - Senior Living

We’re looking for a Sales Director to lead the sales and business development efforts of a senior living community. This role will drive occupancy by building a strong prospect pipeline, developing referral partnerships, creating meaningful connections with prospective residents and their families, and guiding prospects through the sales process from initial inquiry to move-in.

The ideal candidate is a confident relationship-builder who is motivated by results and comfortable balancing strategic sales planning with hands‑on community engagement. If you’re energized by connecting with people, developing business, and making a meaningful impact in the lives of older adults and their families, we’d love to hear from you.

What You’ll Do:

• Lead the community’s sales strategy and occupancy goals, using pipeline activity, conversion trends, and market insights to drive results.

• Manage the full sales process from initial inquiry through tours, follow‑up, deposits, and move‑in, ensuring a positive experience for prospective residents and families.

• Build and maintain referral partnerships with healthcare professionals, community organizations, and other local partners to generate qualified leads.

• Develop and execute local outreach and marketing strategies, including events, sponsorships, advertising, and other initiatives that increase visibility and lead generation.

• Maintain accurate CRM and sales reporting, communicate trends to leadership, and identify opportunities to improve sales performance.

• Monitor the competitive landscape, including competitor offerings, pricing, occupancy, incentives, and sales strategies, and recommend opportunities to strengthen market position.

• Partner with community leadership and department teams to coordinate sales, census reporting, move‑ins, and ongoing resident and family engagement.

• Manage assigned sales and marketing expenses and support overall community operations, including serving as Acting General Manager when assigned.

What We’re Looking For:

• 3+ years of experience in sales, business development, marketing, or a related field; senior living, healthcare, or hospitality experience preferred.

• Proven ability to build relationships, generate leads, manage a sales pipeline, and achieve sales or occupancy goals.

• Strong communication, organization, and interpersonal skills with the ability to manage multiple priorities and work collaboratively.

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.

What We Offer:

• Competitive pay and comprehensive health and wellness benefits

• Paid time off and paid holidays

• 401(k) with company match

• Life and disability insurance

• Employee Assistance Program

• Flexible spending account options

• Tuition reimbursement and professional development opportunities

• Additional voluntary benefits and employee discounts

• Opportunities for career growth and advancement

Additional Information:

This position is primarily computer-based, with occasional lifting, bending, or reaching (up to ~20lbs.). Reasonable accommodations are available for qualified individuals with disabilities.

Starting compensation will be determined based on relevant qualifications and applicable wage requirements. The posted range reflects the anticipated starting range for the position.

Equal Opportunity Employer