Sales Director

Cima Senior Living; Katy (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

CIMA Senior Living in Katy, TX is seeking a Sales Director to lead our Sales and Marketing team, shaping and executing our commercial strategy to drive revenue growth. This salaried, full-time role requires a hands-on leader who can build a high-performing team while closely partnering with marketing and business stakeholders.

You will translate business objectives into clear sales plans and optimize end-to-end processes.

Qualifications

• Minimum of 2 years of experience in sales, business development, or related role.
• Proven track record of meeting or exceeding revenue targets.
• Experience in a Sales and Marketing organization or cross-functional environment.
• Strong understanding of sales methodologies, customer acquisition, and account management.
• Ability to analyze sales data, market trends, and business performance to drive decisions.
• Demonstrated skills in developing and executing sales plans, campaigns, or go-to-market initiatives.
• Excellent communication, negotiation, and presentation skills in English, both written and verbal.
• Strong leadership capabilities, including coaching and accountability.
• Ability to build relationships with internal stakeholders and external customers/partners.
• Highly organized with strong time management in a fast-paced environment.

Responsibilities

• Develop and execute a comprehensive sales strategy aligned with business and marketing objectives.
• Lead, mentor, and manage the sales team with clear goals and coaching.
• Own revenue targets and sales forecasts with pipeline management and reporting.
• Collaborate with marketing to design campaigns, lead-generation, and demand creation.
• Identify market opportunities, customer segments, and partnerships.
• Track and optimize key sales metrics to improve performance.
• Refine sales processes and best practices to increase efficiency and closure rates.
• Build relationships with key customers and strategic accounts.
• Coordinate with product, operations, and finance for contracts, pricing, and service delivery.
• Monitor market trends and competitor activities to inform strategy and product improvements.
• Prepare regular performance reports and insights for senior leadership.
• Represent the company at industry events and networking opportunities to generate leads.

Skills

Sales strategy

Team leadership

Forecasting

Campaign design

Market analysis

CRM proficiency

English communication

Negotiation

Presentation skills

Stakeholder collaboration

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

CRM software

Presentation tools

Spreadsheets

Job description

CIMA Senior Living is dedicated to providing exceptional senior living experiences through compassionate care, personalized services, and welcoming communities. Our mission is to create environments where residents feel valued, supported, and empowered to enjoy a fulfilling quality of life.

Through a commitment to excellence, resident-centered care, and strong community relationships, CIMA Senior Living strives to make a positive difference in the lives of residents, their families, and our team members.

About The Role

As the Sales Director within our Sales and Marketing department, you will be responsible for shaping and executing our commercial strategy to drive sustainable revenue growth. This salaried, full-time position requires a hands-on leader who can build, develop, and guide a high-performing sales team while closely partnering with marketing and business stakeholders. You will translate business objectives into clear sales plans, optimize the end-to-end sales process, and ensure that our go-to-market activities consistently support the company's growth, profitability, and customer satisfaction goals.

What You'll Do

• Develop and execute a comprehensive sales strategy aligned with overall business and marketing objectives.
• Lead, mentor, and manage the sales team, including setting clear goals, monitoring performance, and providing regular coaching and feedback.
• Own revenue targets and sales forecasts, ensuring accurate pipeline management and timely reporting to senior leadership.
• Collaborate closely with the marketing team to design and refine campaigns, lead-generation initiatives, and demand-creation programs.
• Identify new market opportunities, customer segments, and partnership possibilities to expand the company's customer base.
• Establish, track, and optimize key sales metrics (conversion rates, average deal size, sales cycle length, etc.) to improve performance.
• Implement and refine sales processes, methodologies, and best practices to increase efficiency and deal closure rates.
• Build strong relationships with key customers and strategic accounts, participating in high-impact meetings and negotiations.
• Coordinate with product, operations, and finance teams to ensure smooth execution of contracts, pricing strategies, and service delivery.
• Monitor market trends, competitor activities, and customer feedback to inform strategy, positioning, and product or service improvements.
• Prepare and deliver regular performance reports, forecasts, and insights to senior leadership and other stakeholders.
• Represent the company at industry events, conferences, and networking opportunities to enhance brand visibility and generate leads.

Qualifications

• Minimum of 2 years of experience in sales, business development, or a closely related commercial role.
• Proven background in sales, marketing, or business with a track record of meeting or exceeding revenue targets.
• Experience working within a Sales and Marketing organization or cross-functional environment.
• Strong understanding of sales methodologies, customer acquisition, and account management practices.
• Ability to analyze sales data, market trends, and business performance to drive strategic decisions.
• Demonstrated skills in developing and executing sales plans, campaigns, or go-to-market initiatives.
• Excellent communication, negotiation, and presentation skills in English, both written and verbal.
• Strong leadership capabilities, including coaching, motivating, and holding teams accountable for results.
• Ability to build effective relationships with internal stakeholders (marketing, finance, operations) and external customers or partners.
• Highly organized, with strong time management skills and the ability to prioritize in a fast-paced environment.
• Proficiency with CRM tools and common sales and marketing software (e.g., CRM platforms, presentation tools, spreadsheets).
• Bachelor's degree in Business, Marketing, Sales, or a related field, or equivalent practical experience.