Sales Director

Virginia Transformer Corp; Houston (TX); On-site; USD 120,000 - 210,000; Full time

Job summary

Virginia Transformer Corp. seeks a Director of Sales for the LOT Region (Louisiana, Oklahoma, Texas) to lead regional sales activities, manage a team of Sales Engineers and reps, and drive growth in the power transformer market. The role requires travel 40–50% and a strong track record in industrial sales.

The successful candidate will collaborate with engineering and project teams to deliver timely, accurate quotations, maintain margins, and grow market share in North America.

Qualifications

• Bachelor’s degree or equivalent in engineering or related field.
• Proven leadership experience in sales within industrial markets, transformers preferred.
• Strong written and oral communication skills.

Responsibilities

• Spearhead sales activities for the LOT region (Louisiana, Oklahoma, Texas) and drive inquiries, quotes, and orders.
• Lead regional sales team including Sales Engineers and representatives; provide coaching and performance management.
• Engage customers and guide application engineers to deliver timely quotations and high-quality proposals.
• Achieve order targets while maintaining margins and alignment with plant loading goals.
• Collaborate with Project Managers to ensure smooth execution and proactive issue resolution.
• Gather market and competitor insights to shape effective regional sales strategies.
• Partner with Marketing to develop compelling collateral highlighting differentiators.

Skills

Sales leadership

Team management

Key account management

Quotations & bidding

Customer engagement

Market intelligence

Remote team leadership

Travel readiness

Education

Bachelor’s degree or equivalent in Engineering or related field

Job description

On the heels of achieving 3X growth, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Apply below and let’s start the conversation.

Who We Are

Virginia Transformer Corp. is the largest U.S.-owned producer of power transformers in North America. For more than 50 years, we have delivered premium, custom-engineered transformers that support utilities, renewable energy projects, industrial operations, and mission-critical infrastructure.

With more than 5,900 employees across multiple manufacturing facilities, Virginia Transformer plays a critical role in strengthening the reliability and resilience of the North American electric grid.

Director of Sales – LOT Region

Virginia – Georgia Transformer Corporation, the largest and fastest-growing power transformer manufacturer in the U.S., is seeking a seasoned Director of Sales for the Louisiana, Oklahoma, and Texas (LOT) Region. This leadership role is ideal for a proven sales professional with a strong track record of driving growth and leading high-performing teams.

Position Overview

The Director of Sales will be responsible for spearheading all sales activities within the LOT region, including generating new inquiries, securing orders, and nurturing relationships with key customers. This role will involve strategic oversight of the sales process, management of the regional sales team, and collaboration with internal stakeholders to deliver custom-engineered products and solutions that exceed customer expectations.

Key Responsibilities

• Strategic Sales Leadership: Develop and execute a comprehensive sales strategy for the LOT region, leveraging all available channel partners and resources to build a robust inquiry pipeline. Continuously monitor and analyze sales metrics to optimize inquiry-to-quote conversion rates and drive sales growth.
• Team Management: Lead and mentor the regional sales team, including Sales Engineers and sales representatives, to ensure the achievement of sales goals. Provide training, support, and performance evaluations to maximize the team’s effectiveness and drive continuous improvement.
• Customer Engagement: Build and maintain strong relationships with key customers, leading all major selling and negotiation activities. Work closely with application engineers to ensure the delivery of timely, accurate, and high-quality quotations.
• Order Fulfillment: Achieve order booking targets by proactively managing outstanding quotes, adjusting strategies as needed to enhance hit rates while meeting budgeted profit margins and plant loading goals.
• Project Coordination: Collaborate with internal Project Managers to ensure smooth project execution, open communication, and timely resolution of any issues. Provide guidance to ensure projects stay on track and customers remain informed, resulting in high levels of customer satisfaction.
• Market Intelligence: Continuously gather and analyze critical market intelligence, including customer, market, and competitor insights, to inform sales strategies and maintain a competitive edge in the U.S. Industrial market.
• Marketing Collaboration: Work closely with the marketing team to develop compelling sales collateral that highlights the company’s value propositions and differentiators.

Qualifications

• Bachelor’s degree or equivalent, preferably in Engineering or a related technical field.
• Minimum of 7-10 years of sales experience, with at least 3 years in a leadership role, preferably within the Oil & Gas, Commercial & Industrial markets selling transformers.
• Strong knowledge and experience with medium/high voltage electrical equipment, particularly medium voltage distribution, power transformers, and related field services.
• Proven experience working with channel partners, including manufacturer’s representatives, EPCs/contractors, and distributors.
• Excellent written, verbal communication, and presentation skills.
• Demonstrated track record of driving sales growth and successfully managing sales territories.
• Ability to lead by example, make cold calls, and effectively manage a remote sales team.
• Willingness to travel 40-50% of the time.
• Legally authorized to work in the United States without company sponsorship.
• Residency within the states of Louisiana, Oklahoma, or Texas is required.

Territory

Louisiana, Oklahoma, and Texas (LOT) Region

The Director of Sales is expected to travel between 40-50% at times.