Marketing Director-Onsite
Virginia Transformer Corp
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Benefits offered by this job
Job summary
Virginia Transformer Corp. in Roanoke, VA is seeking an experienced Marketing Director to lead branding, demand generation, and communications for a fast-growing industrial manufacturer.
Reporting to executive leadership, you will shape the marketing function, manage budgets, teams, and agency partners, and drive strategic programs across utilities, data centers, and manufacturing sectors in North America.
Qualifications
- 10+ years of progressive marketing leadership experience.
- 5+ years leading marketing teams within manufacturing or B2B industrial markets.
- Demonstrated success developing integrated marketing strategies that drive revenue.
- Experience partnering with executive leadership and commercial teams.
- Strong understanding of digital marketing, CRM, marketing automation, and analytics.
Responsibilities
- Develop and execute an enterprise-wide marketing strategy aligned with growth objectives.
- Lead branding to strengthen market position across North America.
- Collaborate with Sales, Product, Engineering, and Leadership on campaigns.
- Manage corporate marketing communications: messaging, website, digital, PR.
- Lead product marketing launches, collateral, and customer-facing materials.
- Oversee trade shows, events, and sponsorships.
- Analyze market trends and competitive intelligence to identify opportunities.
- Set and monitor marketing KPIs and ROI.
Skills
Education
Tools
Job description
On the heels of achieving 3X growth, Virginia Transformer is hiring to do it again!
We're strategically building our team for the next 3X growth cycle—a phase that is both intense and incredibly rewarding. We're highly selective about who joins us because this journey isn't for everyone.
If you have the drive, grit, and expertise to perform at a high level—and you want to grow your career 3X alongside the company's growth—we'd love to talk.
Virginia Transformer is the largest U.S.-owned producer of power transformers in North America, and we've grown over the past 50+ years through an unwavering commitment to delivering for our customers. Today, we're more than 6,000 employees strong and recognized throughout the industry for engineering premium-quality custom power transformers with some of the shortest lead times in the market.
As a privately held, organically growing company, we thrive on nimbleness, innovation, and tenacity.
If you're energized by helping secure the U.S. electric grid, enabling American manufacturing, and contributing to one of the fastest-growing companies in the power industry, this is the place for you.
We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge is unique, and every team member is essential.
We're looking for people who are ready to lead, fueled by commitment, and driven by impact. Because we're growing so rapidly, many of our opportunities are not yet posted. If you're interested in joining Virginia Transformer, we'd love to hear from you.
Location: Roanoke, Virginia (Onsite)
Virginia Transformer Corp. is the largest U.S.-owned power transformer manufacturer and a trusted supplier to utilities, renewable energy developers, industrial customers, data centers, and critical infrastructure projects throughout North America.
With manufacturing operations across the United States, Mexico, and India, we design and manufacture custom-engineered power transformers that support the modernization, reliability, and resiliency of the electrical grid.
As we continue our rapid growth, we are seeking an experienced Marketing Director to lead the development and execution of a strategic marketing function that strengthens our brand, supports business development, and accelerates growth across our key markets.
The Marketing Director will lead the company's marketing strategy, branding, communications, digital presence, product marketing, and demand generation initiatives.
Reporting directly to executive leadership, this individual will build and execute comprehensive marketing programs that increase brand awareness, support sales growth, and position Virginia Transformer as the preferred partner for utilities, EPC firms, renewable energy developers, OEMs, industrial customers, and hyperscale data center operators.
This is a highly visible leadership role requiring both strategic vision and hands-on execution within a fast-paced manufacturing environment.
- Develop and execute an enterprise-wide marketing strategy aligned with corporate growth objectives.
- Lead branding initiatives to strengthen Virginia Transformer's market position across North America.
- Partner closely with Sales, Product Management, Engineering, Operations, and Executive Leadership to develop market-specific campaigns.
- Build marketing strategies supporting Utilities, Renewable Energy, Industrial, Data Center, EPC, OEM, and International business segments.
- Manage all corporate marketing communications, including:
- Corporate messaging
- Website strategy
- Digital marketing
- Social media
- Public relations
- Press releases
- Executive communications
- Direct product marketing initiatives including product launches, technical collateral, brochures, videos, presentations, and customer-facing materials.
- Develop customer success stories, case studies, white papers, and thought leadership content.
- Oversee trade show strategy, conferences, customer events, and industry sponsorships.
- Collaborate with sales leadership to develop lead generation and account-based marketing initiatives.
- Analyze market trends, competitive intelligence, customer insights, and emerging industry opportunities.
- Lead market research supporting new product development and strategic planning.
- Establish and monitor marketing KPIs, including lead generation, campaign effectiveness, digital engagement, and ROI.
- Manage relationships with advertising agencies, creative firms, public relations partners, and digital marketing vendors.
- Develop and manage departmental budgets while maximizing return on investment.
- Recruit, mentor, and develop a high-performing marketing team.
- Ensure consistent corporate branding across all internal and external communications.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive marketing leadership experience.
- 5+ years leading marketing teams within manufacturing, industrial, electrical equipment, power systems, engineered products, energy, infrastructure, or B2B industrial markets.
- Demonstrated success developing integrated marketing strategies that support revenue growth.
- Experience partnering directly with executive leadership and commercial organizations.
- Strong understanding of digital marketing, CRM platforms, marketing automation, SEO, analytics, and lead generation.
- Excellent written, verbal, and presentation communication skills.
- Strong project management and organizational abilities.
- Experience managing agency relationships and marketing budgets.
- MBA or Master's degree.
- Experience within power transmission, power generation, electrical equipment, transformers, switchgear, utilities, renewable energy, or critical infrastructure industries.
- Experience supporting technical sales organizations.
- Knowledge of industrial product marketing and complex engineered solutions.
- Experience marketing to utilities, EPC firms, hyperscale data centers, industrial customers, and OEMs.
- Familiarity with Salesforce, HubSpot, Microsoft Dynamics, Adobe Creative Suite, Google Analytics, or similar marketing technologies.
- Strategic thinker with strong business acumen.
- Results-oriented leader with a bias for execution.
- Exceptional communication and storytelling abilities.
- Collaborative leader capable of influencing cross-functional teams.
- Customer-focused mindset with strong commercial awareness.
- High level of professionalism, integrity, and accountability.
- Ability to thrive in a dynamic, high-growth manufacturing environment.
- Join the largest U.S.-owned power transformer manufacturer.
- Help lead the marketing strategy for one of the fastest-growing companies serving the power infrastructure market.
- Work alongside executive leadership on initiatives supporting utilities, renewable energy, industrial electrification, AI infrastructure, and hyperscale data centers.
- Competitive compensation package, annual incentive opportunity, comprehensive benefits, 401(k), paid time off, and relocation assistance.
- Opportunity to build and shape a growing marketing organization with significant executive visibility and impact.
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