Sales Development Specialist

R2G Digital; United States; On-site; USD 42,000 - 100,000; Full time

Job summary

R2G Digital is seeking a Head of New Business to own the end-to-end sales process—from targeting to close—for US agencies and DTC brands. This remote role requires building the pipeline, crafting outreach, and running conversations, with founder support on initial engagements.

You will run the process autonomously, design the approach, and drive the number. Compensation includes a $2,500 monthly fixed payment plus 40% of the first signing per deal, with no cap.

Qualifications

• Own the new business end-to-end, from targeting to close.
• Experience selling to B2B clients, agencies or brands.
• Comfort with remote collaboration and AI-enabled workflows.

Responsibilities

• Own targeting, outreach, conversations, and closing.
• Design the pipeline and decide which companies to pursue.
• Collaborate with the founder on initial engagements and learn the process.

Skills

New business development

Targeting & outreach design

Closing deals

Job description

Remote. $2,500/month fixed, plus 40% of every first signing.

The role

Head of New Business

Remote. $2,500/month fixed, plus 40% of every first signing.

The role

R2G Digital is hiring one person to own new business end to end: the targeting, the outreach, the conversations, and eventually the close.

This is not an SDR seat. You are not working a list somebody else built. You design the pipeline, decide which companies are worth our time, write the approach, run the calls, and own the number that comes out of it. Our founder runs the first engagements with you so you learn how these deals actually get bought, then the seat is yours.

One person owns this function. That is deliberate.

About R2G Digital

R2G has spent thirteen years running paid growth for consumer brands. 300+ brands, over $500M in tracked DTC revenue, and a client list that includes Claire's, Everlast, Body Glove, SA Fishing and My Calm Blanket.

The last two years went into turning that experience into product. R2G now builds the AI systems that run a brand's growth, then runs them: a creative engine, a growth brain, a reporting layer, an outbound engine, a lifecycle engine, a proposal engine, a daily ops layer, an AI shelf monitor. The systems get installed inside the client's business over 90 days, and the client keeps them.

The team is senior and stays that way. There are no layers to manage and no accounts to babysit.

What you would be selling

Two products, one promise.

The Build. A fixed-fee 90-day systems build. Build 4 is $25,000 for four systems. Build 8 is $50,000 for eight, plus voice, policy and training. Fixed scope, fixed price.

The Run. When the 90 days end, the client either takes the systems and runs them in house, or R2G runs them at $3,500 to $8,500 per month depending on depth.

The on-ramp is a $2,500 paid audit that credits in full against the build. In practice that is the first yes you go after, and it is an easy one to get because the audit is real work, not a sales document.

The mandate

• Targeting. Who we approach and why. The ICP is US agencies of 11 to 200 staff, and DTC brands doing $5M to $150M.
• The approach. Angles, sequences, follow-up, positioning per segment. You write it, the founder edits it.
• Channels. LinkedIn, past-client reactivation, referral and partner, Upwork, signal-based outbound, inbound from founder-led content. You decide where the hours go.
• The conversations. Booking them, running them, then closing them.
• The loop. Objections and dead angles come back into the system so the next batch converts better. Building that loop is as much the job as selling is.

What you inherit on day one

Most new business hires start with a login and a list they have to build themselves. You start with an operating pipeline:

• 943 verified prospects, sourced and QA'd against the ICP
• 106 past-client brands with 39 documented wins, plus a 207-row reactivation sheet and 34 win-back approaches already written
• Outreach copy in three tested positioning angles
• A live landing page, a full creative set, and a leave-behind one-pager
• A proposal engine that produces a genuine teardown of a prospect's business in minutes

That last one is the real advantage. R2G does not pitch. Prospects see real analysis of their own account before they have paid anything, which is why the conversations start further along than they do for most agencies.

How we sell

Considered purchases, sold properly. We do not run volume outbound and we do not measure the job in activity. Deals here come from relationships, from reactivating brands we have already made money for, and from showing work before asking for anything.

A strong month is one to two new engagements. That should tell you where the effort belongs. The quality of twenty conversations matters more here than the quantity of two thousand emails, and anyone whose instinct runs the other way will be unhappy in this seat.

The standard

Five discovery calls booked per week. Everything you build exists to produce that number, and it is the single metric this role is judged on.

Compensation

$2,500 per month fixed, from day one. This is not a commission-only role.

Plus 40% of the first signing on every deal you close, released across three months as the client pays: 15%, then 15%, then 10%.

$5,000 build $2,000 to you $750 / $750 / $500
$20,000 build $8,000 to you $3,000 / $3,000 / $2,000
$6,000/mo managed $2,400 to you $900 / $900 / $600
$15,000/mo managed $6,000 to you $2,250 / $2,250 / $1,500

Deals usually land as both. A $15,000 build alongside a $6,000 per month managed engagement is $8,400 to you on a single client. One of those per quarter is roughly $64,000 for the year. One a month puts you past $130,000. No cap, no territory, no draw to repay.

The first 90 days

• Days 1 to 30. Learn the offer, sit in on live calls, rebuild the targeting and the approach in your own words. Twelve discovery calls booked.
• Days 31 to 60. You book, the founder closes, you are on every call.
• Days 61 to 90. You close. Support is there when you want it.

Who we are looking for

Someone who has sold something real to a business owner at a price the buyer had to think about. You are comfortable owning a function alone and being measured on it. You can hold a conversation with a founder doing $8M without a script in front of you. You would rather build a machine than work a queue, and you use AI tools daily without needing to be told to.

Agency-side or brand-side experience is a real advantage here. The people you will be speaking to can tell within two minutes whether you have lived it. It is not a hard requirement if everything else is there.

Who this is not for

Anyone who needs a list handed to them or a manager checking in. Anyone whose plan is three thousand emails a week. Anyone who wants the base without owning the number.

Practical

Remote. You need to cover US business hours, because that is where the client base is, and hold real overlap with European afternoons, because that is where the founder is.