Sales Development Representative (SDR)

InSource Solutions Group; Richmond (VA); On-site; USD 40,000 - 65,000; Full time

Job summary

InSource Solutions is seeking a proactive Sales Development Representative (SDR) to drive pipeline growth across the United States. You will identify, engage, and qualify prospective clients, manage outbound prospecting, and handle inbound leads to set qualified discovery meetings for the sales team.

The ideal candidate has 3+ years in sales or business development, excellent communication skills, and a consultative mindset focused on manufacturing and industrial technology.

Qualifications

• 3+ years in sales, business development, or lead generation.
• Bachelor's degree preferred.
• Experience with outbound prospecting and inbound lead handling.

Responsibilities

• Drive outbound prospecting and qualify prospective clients.
• Manage inbound leads and arrange discovery meetings.
• Research target accounts and develop strategic contact lists across operations and IT.
• Collaborate with Sales and Marketing to optimize messaging and campaigns.
• Maintain accurate activity records in CRM and engagement tools.
• Stay updated on industry trends and InSource solutions.

Skills

Prospecting

Lead qualification

Outbound sales

CRM proficiency

Communication

Collaboration

Time management

Industry knowledge

Education

Bachelor's degree

Tools

CRM systems

LinkedIn Sales Navigator

Sales engagement platforms

Job description

About InSource Solutions

InSource Solutions is a leading industrial software solutions provider and a trusted partner of AVEVA, a global leader in engineering and industrial software. Leveraging AVEVA's portfolio and the portfolios of our other partners, we specialize in delivering cutting‑edge services and solutions that empower businesses across various industries to optimize their operations, improve efficiency, and achieve their digital transformation goals.

Brief Description

Sales Development Representative (SDR)

Location

Remote

Region

United States

Company

InSource Solutions

Position Summary

The Sales Development Representative (SDR) will drive pipeline growth by identifying, engaging, and qualifying prospective clients across the United States. This role is responsible for conducting outbound prospecting, managing inbound leads, researching target accounts, and scheduling qualified discovery meetings for the InSource sales team. With a primary focus on Operational Efficiency, Industrial Cloud, and Professional Services, this position plays an important role in connecting manufacturing and industrial organizations with solutions that can improve productivity and profitability. The ideal candidate will demonstrate a proactive, client‑focused mindset, strong communication skills, and a desire to grow within a consultative B2B sales environment. This role is critical to fueling InSource's growth by building early‑stage relationships and creating meaningful opportunities for the sales team.

Key Responsibilities

• Outbound Prospecting and Lead Generation: Drive business development efforts through proactive outreach, including calls, emails, social selling, industry events, and other approved channels. Identify and engage organizations within the ideal client profile.
• Lead Qualification and Discovery: Conduct initial conversations with prospects to understand their business needs, operational challenges, decision‑making process, timing, and alignment with InSource solutions.
• Inbound Lead Management: Evaluate and respond promptly to incoming leads, ensuring timely follow‑up, accurate qualification, and effective handoff to Account Executives or Account Managers.
• Account Research and Targeting: Research target organizations, facilities, industries, and stakeholders. Develop and maintain strategic account and contact lists across operations, engineering, maintenance, IT, OT, and executive leadership.
• Collaboration with Sales and Marketing: Partner with sales and marketing teams to support campaigns, nurture leads, improve messaging, and increase the quality and conversion of prospective opportunities.
• Solution Awareness and Messaging: Develop a strong understanding of InSource offerings and communicate how our solutions and services can support productivity, operational visibility, quality, reliability, workforce effectiveness, and risk reduction.
• CRM and Activity Management: Maintain accurate records of outreach, conversations, lead status, follow‑up commitments, and pipeline activity within the company's CRM and sales engagement platforms.
• Continuous Learning and Development: Stay informed about industry trends, emerging technologies, InSource solutions, and customer success stories. Participate actively in coaching, call reviews, role‑playing, and ongoing professional development.

Skills and Competencies

• Strong verbal and written communication skills, with the ability to engage prospective clients and build rapport quickly.
• Proactive communicator and active listener with a strong sense of urgency.
• Highly motivated, results‑driven, resilient, and comfortable working toward measurable goals.
• Ability to ask thoughtful questions, think critically, and adapt to evolving requirements and conditions.
• Strong organizational and time‑management skills, with the ability to manage multiple accounts, contacts, and follow‑up commitments.
• Ability to research target accounts and stakeholders using publicly available information and sales tools.
• Team‑oriented mindset with the ability to collaborate effectively across Sales, Marketing, Client Success, and technical teams.
• Genuine interest in manufacturing, industrial technology, software, digital transformation, or consultative selling.
• Ability to learn technical concepts and translate them into clear business value for prospective clients.

Experience and Education

• Bachelor's degree preferred.
• 3+ years of experience in sales, business development, lead generation, customer service, marketing, or another client‑facing role.
• Demonstrated ability or strong interest in:
  • Prospecting and generating new business opportunities.
  • Engaging and qualifying potential clients.
  • Supporting sales teams in pipeline development and meeting generation.
• Experience using CRM systems, sales engagement platforms, or LinkedIn Sales Navigator is preferred.
• Exposure to B2B technology, industrial automation, engineering services, professional services, or manufacturing environments is a plus.
• Experience selling Industrial SCADA, MES, MRP, or MOM software is preferred.

Why Join InSource Solutions?

Joining InSource Solutions offers the opportunity to work at the forefront of technology and innovation. You will have the chance to make a significant impact on our business and help customers across various industries achieve their digital transformation goals. If you are passionate about selling cutting‑edge solutions, have an interest in manufacturing and industrial technology, and are driven to succeed, you will become part of our dynamic team.