Sales Development Representative – Data and AI

Columbus; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k)

Job summary

Columbus is seeking a Sales Development Representative – Data and AI to build net new pipeline and nurture opportunities. You will source accounts, qualify leads and coordinate with account executives to convert opportunities into meetings.

The role emphasizes heavy outreach by phone and email, collaboration with marketing, and ongoing learning of Data & AI offerings. This is a remote US-based position with long-term potential.

Qualifications

• 2+ years as SDR/BDR in B2B tech or professional services; ERP, SaaS, Data or Consulting background a plus
• Knowledge of CRM systems and lead data
• Ability to show results: reply rates and meetings booked
• Strong written and verbal communication skills
• Ability to learn software quickly and prioritize effectively
• Adaptable, professional, self-motivated, able to work remotely

Responsibilities

• Proactively develop and qualify sales opportunities and handoffs to account executives
• Execute a structured 14-day cadence across target prospects and leads
• Personalize outreach from trigger events and engage C-level executives
• Target key companies with effective collaboration with sales and practice leaders
• Maintain product knowledge of Data & AI offerings and sales skills
• Log data in CRM and report on activity weekly
• Participate in sales training, webinars and marketing events

Skills

Communication skills

Self-motivation

Organizational skills

Time management

Prospecting

Tools

HubSpot

Microsoft CRM

LinkedIn Navigator

ZoomInfo

Job description

Columbus is looking for a Sales Development Representative – Data and AI to play a key function in cultivating opportunities and assisting with the development of our sales pipeline. In this position, your primary mission is net new pipeline. You will find the accounts and contacts. You will source and enrich your own target list inside a defined ICP using Zoominfo, clay, LinkedIn Navigator and other similar tools to reach trigger events to make outreach land and run tested cadence to turn cold names into meetings. You will have a direct impact on the business as you partner with account executives to see opportunities result in sales. We are looking for someone who is self-motivated, can work independently as well as collaboratively and enjoys helping clients improve their business efficiencies through the use of technology and business software applications.

The SDR – D & AI will work with the marketing team at Columbus, sales executives and subject matter experts to plan and execute business development activities. Activities will be both strategic and tactical with a strong focus on marketing response follow up, lead qualification and nurturing. This position will have a heavy focus on driving net new business and prospecting. Daily activities will involve targeting potential customers with a strong focus on phone-based activities.

Note: This is a remote opportunity and can be based from any location in the United States. #LI-Remote.

Position Responsibilities:

• Proactively develop and qualify sales opportunities by gathering valuable information about the prospect and ensuring a smooth and professional handoff to an account executive.
• Execute a structed 14-day cadence across assigned book of targe prospects and leads.
• Personalize first touch outreach from documented trigger events: acquisitions, leadership changes, expansions, ERP milestones
• Work with sales and practice leaders to effectively and efficiently identify and target key companies within the teams they support, ensuring the smooth transition of information and feedback from generated leads.
• Demonstrate effective understanding of target audience including industry knowledge and key business issues.
• Proactively interact through a high volume of phone (40+ Calls/day) and email communications to key prospects, including C-level executives on the value of Columbus and solutions.
• Qualify 10-15 confirmed meetings per month once ramped; Meetings are qualified as a time set up with Director-level or above contact in operations, digital, finance or IT at a target account lasting over 15 minutes. No shows and badfit meetings do not qualify.
• Build product and consulting services knowledge of Data & AI solution offerings as well as continuously developing sales skills.
• Collaborate with the US marketing team to increase marketing campaign success through increased awareness, event attendance and lead generation in support of go-to-market plans and industry teams they support.
• Log all data in HubSpot, flag hot replies immediately and report weekly on sends, replies, meetings and knowledge gained.
• Participate in sales training, webinars, product training and Columbus marketing events.

Skill Requirements & Experience:

• 2+ years as and SDR/BDR in B2B tech or professional services; ERP, SaaS, Data or Consulting background a plus
• Knowledge of technology products and services, understanding of lead data and CRM systems and experience building relationships and gain trust over the phone and by email with professionals at all levels.
• Ability to show results: reply rates, meetings booked and quota history
• Ability to connect with prospects, excellent communication & interpersonal skills, technology and internet savvy.
• Ability to learn software quickly, highly organized, self-directed business style, with strong ability to prioritize, interacts effectively with all levels of management and other employees.
• High level of enthusiasm, a strong work ethic, and highly self-motivated.
• Must be adaptable, professional, courteous, motivated and work well on their own or as a member of a team.
• Ability to handle a fast-paced environment and challenging workload and strong written/verbal communication skills and presentation skills.

Knowledge and Skill Requirements:

• Strong written and oral communication skills required
• Knowledge of Microsoft office software tools such as Word, Excel and Outlook required
• Past experience working with/in sales and marketing systems, specifically Microsoft CRM and HubSpot desired

Preferred Special Requirements:

• Experience with solution selling in consultative environment
• Hands-on experience with outbound sales techniques
• Experience with ERP, SaaS, software sales
• Previous Manufacturing, Process, and Food Industry experience

Full Time Benefits:

• This is a 3-6 month engagement that has the possibility to turn into a full time position
• Columbus offers a competitive benefits package to all full-time employees. This package includes Health, Life, Vision and Dental Insurance, Short- and Long-Term Disability, in addition to, paid vacation, sick leave, holidays, and 401(k).