Sales Development Representative

American Psychological Association; Washington (District of Columbia); Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Sales Development Representative to drive revenue growth through relationship sales. This role is pivotal in generating new business opportunities by managing leads, qualifying prospects, and collaborating with the sales team. Ideal candidates will have a Bachelor's degree and at least 3 years of experience in B2B sales, showcasing strong communication and strategic thinking skills. Join a dynamic team in a remote environment, where your contributions will significantly impact the organization's success in the non-profit sector.

Qualifications

• 3+ years in B2B client-facing roles, including sales and customer service.
• Familiarity with online resources for higher education students.

Responsibilities

• Generate new sales leads and manage SLAs from lead qualification to opportunity creation.
• Contact prospects and convert leads to opportunities.

Skills

B2B sales experience

Relationship management

Lead qualification

Strategic thinking

Effective communication

Creative problem solving

Education

Bachelor's degree

Tools

Salesforce

Microsoft Office Suite

Job description

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Note: APA operates on a 37.5-hour work week with one-hour lunch breaks each day. Salaries are based on considerations including experience, education, and previous roles at APA.

The Sales Development Representative (SDR) plays a crucial role in driving revenue growth for the APA Publishing sales team. This role involves relationship sales and owning initial phases of potential new relationships with institutional clients. The SDR focuses on generating new business opportunities by handling inbound inquiries and identifying, contacting, and qualifying potential customers. Responsibilities include creating and managing leads through the sales pipeline, outreach via various channels, qualifying leads based on buyer personas, informing prospects about APA Publishing products, setting up product trials or meetings, and transferring qualified prospects to the Senior Relationship Manager.

Education And Experience

• Bachelor’s degree required
• At least 3 years in B2B client-facing roles, including relationship-based sales, customer service, or account management; publishing experience is a plus
• Familiarity with online resources for higher education students
• Knowledge of Account Based Marketing (ABM)
• Experience nurturing Marketing Qualified Leads to sales opportunities
• CRM experience
• Strategic thinking, effective lead qualification, and clear communication skills

Ideal Traits

• Creative problem solver with data analysis skills
• Proven results in a fast-paced environment
• Multi-tasker with prioritization skills
• Strong communication skills
• Enthusiastic learner
• Self-starter capable of collaboration

Computer Skills

• Microsoft Office Suite
• Salesforce

Responsibilities

• New Sales Lead Generation: Collaborate on marketing campaigns and prospect lists, manage SLAs from lead qualification to opportunity creation.
• Lead Acknowledgement and Processing: Ensure leads are properly aligned, connected, and fully rendered in SFDC, and assess viability.
• Lead to Opportunity Conversion: Contact prospects, identify decision influences, set up trials, gather data, and convert leads to opportunities following guidelines.
• Sales Team Collaboration: Work with sales to ensure smooth transition, including opportunity timelines and quote requests.

About APA: The American Psychological Association represents 146,000 psychologists and affiliates, primarily in the U.S. and Canada. It is a scientific and professional organization with about 500 employees, categorized as a 501(c)(3).

Job Location: Remote, with restrictions based on state and territory policies.

Application Instructions: Apply online via APA’s system, attach a resume and cover letter with salary expectations. Incomplete applications will not be reviewed. Confirmations will be sent upon submission.

Equal Opportunity Employer: All qualified applicants will be considered without regard to protected categories.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Non-profit Organizations