Sales Development Representative

Optel Group; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

As a Sales Development Representative at a leading traceability solutions provider, you will be pivotal in generating new business opportunities and scheduling demos for Sales Directors. Your role will directly influence the company's growth and success.

Benefits

Competitive salary

Flexible hours

Virtual health clinic

Group and dental insurance

Group RRSP with employer contribution

Free parking and electric car charging

Free coffee and fruit

Qualifications

• Previous experience in a Sales Development or Inside Sales role, ideally in the SaaS industry.
• Desire to grow into a Sales Director role.

Responsibilities

• Qualify leads by understanding their business needs and challenges.
• Engage through cold outreach to schedule demos/meetings.
• Maintain accurate records of prospect interactions in CRM.

Skills

Sales Development

Bilingual (French and English)

Communication

Interpersonal Skills

Motivation

Persistence

Tools

Salesforce

Job description

Certified B Corp, OPTEL is one of the world’s leading providers of traceability systems. Our mission: to use innovative technologies to build a better world through responsible capitalism.OPTEL’s renowned solutions ensure the quality of health products and help combat the counterfeiting of medications and medical devices worldwide. The company also adapts its technologies across various industries—from healthcare to smart manufacturing and beyond—so that all can benefit from global traceability. OPTEL’s expertise empowers industries to measure, inspect, control, and track a wide range of elements to improve product quality and promote more responsible resource use.

Summary:

As a Sales Development Representative at OPTEL, you will be a key member of our sales team, responsible for generating new business opportunities, scheduling qualified demos and meetings for our Sales Directors. You will be the first point of contact for many potential customers, and your efforts will directly contribute to the growth and success of the company.

Key Responsibilities:

• Qualify leads by understanding their business needs, challenges, and fit with our Ideal Customer Profile (ICP).
• Enrich lead data using our tech stack (ZoomInfo, Sales Navigator, Salesforce).
• For Marketing Qualified Leads (MQLs): quickly engage through cold outreach including email, phone calls, and LinkedIn messages to schedule demos/meetings with our Sales team.
• For non-marketing leads: identify and target potential prospects through market research, prospecting, and outbound lead generation.
• Maintain accurate and detailed records of prospect interactions in our CRM.
• Collaborate with the marketing team to optimize lead generation strategies and campaigns.
• Meet and exceed monthly and quarterly lead generation targets (demos/meetings scheduled).

Required Skills:

• Previous experience in a Sales Development or Inside Sales role, ideally in the SaaS industry
• Perfectly bilingual in French and English
• Strong communication and interpersonal skills, with the ability to clearly and engagingly explain complex concepts
• Highly motivated, goal-oriented, and results-driven
• Team player with the ability to work cross-functionally
• Familiarity with CRM tools and automation platforms (e.g., Salesforce)
• Persistence and resilience in the face of rejection
• Passion for outbound sales
• Desire to grow into a Sales Director role

What We Offer:

• Competitive salary
• Compensation plan
• Flexible hours
• Virtual health clinic and employee assistance program
• Group and dental insurance starting on day one
• Group RRSP with employer contribution from day one
• On-site perks (free parking and electric car charging, free coffee and fruit)
• Multiple employee committees you can join (B-Corp Committee, Social Club, Health & Safety, etc.)
• Global organization with a presence on several continents

OPTEL is an equal opportunity employer. We believe diversity is essential to fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process where every candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, each employee’s unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.