Sales Development Representative

Becca Luna Education; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

Becca Luna Education is looking for an Outreach Coordinator to drive lead generation and coordinate outreach strategies. The ideal candidate will possess call experience with a knack for communication and be proactive in executing both outreach and logistics for events and engagements.

Qualifications

• 1–3 years of experience in sales, SDR, or lead generation roles.
• Familiarity with performance marketing services.
• A bias for action and results.

Responsibilities

• Prospect and qualify leads through various channels.
• Manage and maintain CRM with activity tracking.
• Execute gift-based outreach and coordinate events.

Skills

Strong communication

Copywriting

Tenacity

Experimentation mindset

Job description

Key Responsibilities

• Prospect and qualify leads through LinkedIn, social selling, and referrals.
• Manage outbound cadences using our CRM and automation tools.
• Set appointments for senior sales leadership and follow up with warm leads.
• Collaborate with the marketing team to refine messaging and outreach strategies.
• Maintain detailed records in the CRM and track activity metrics.

Event, Association & Speaking Outreach

• Research senior living industry associations, conferences, and events for:
  • Sponsorships
  • Speaking engagements
  • Memberships and partnerships
• Lead the outreach to event organizers, association leads, and partner contacts.
• Coordinate all logistics once confirmed:
  • Call for speakers applications
  • Scheduling and negotiation
  • Travel and booth planning
  • Content coordination with our internal marketing team (you drive the process)
• Post-event lead follow-up

Gift-Based Outreach

• Execute our gift-based outbound strategy:
  • Call to verify addresses.
  • Follow up on deliveries to initiate warm introductions.
  • Hand off sales-ready leads to the CEO or senior team.

Go High-Level CRM Ownership

• Manage and maintain our Go High-Level CRM:
  • Ensure pipeline stages are accurate and followed.
  • Monitor sales activity and flag stuck deals.
  • Build client profiles and automations for onboarding (non-sales onboarding).
  • Keep communication flows organized and optimized.

CEO’s LinkedIn Message Management

• Own the LinkedIn inbox of our CEO:
  • Respond to incoming messages with a personable tone.
  • Reach out to targeted connections based on outreach goals.
  • Podcast guest outreach and scheduling
• No content creation or posting—just high-touch DM management.

You’ll Excel If You Have

• 1–3 years of experience in sales, SDR, or lead generation roles (agency experience is a big plus).
• Familiarity with performance marketing services or a strong desire to learn.
• Strong communication and copywriting skills—you know how to write a killer email.
• Tenacity and a mindset for experimentation: A/B testing messages, adjusting cadences, and learning from the data.
• A bias for action and results. You don’t wait to be told what to do—you make things happen.