Sales Development Representative

Brink’s Inc; Coppell (TX); Hybrid; USD 42,000 - 60,000; Full time

Benefits offered by this job

Office in Coppell

Performance incentives

Job summary

The Brink’s Company is seeking an Account Executive/Lead Generation specialist to identify and engage potential clients in a B2B setting from Coppell, TX. You will conduct outbound calls and emails, qualify opportunities, and schedule meetings with Account Executives to drive revenue.

Responsibilities include maintaining CRM records, following up on inbound inquiries, and collaborating with sales and marketing to refine messaging and achieve KPIs.

Qualifications

• 1–2 years in B2B sales, lead generation, or appointment setting is preferred.
• Experience using CRM software to track leads and opportunities.
• Strong written and verbal communication skills for outreach.

Responsibilities

• Identify and research potential clients through cold calling, email outreach, social media, and databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo to find leads and enrich data.
• Conduct outbound calls and emails to engage prospects and schedule appointments with Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualify leads based on budget, authority, need, and timing (BANT).
• Understand client pain points and match Brink’s solutions to needs.
• Schedule meetings between prospects and the Sales Team.
• Provide information to Account Executives for smooth follow-ups and proposals.
• Maintain accurate records of leads in CRM (Salesforce).
• Track daily, weekly, and monthly outreach activities and KPIs.
• Collaborate with sales and marketing to align messaging and strategy.

Skills

Cold calling

Lead generation

CRM management

Prospecting

Communication skills

Education

High School Diploma or equivalent

Tools

Salesforce

HubSpot

Job description

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100 countries.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Responsibilities

• Identify and research potential clients (prospects) through various channels including cold calling, email outreach, social media, and prospect databases.
• Use tools like LinkedIn, Salesforce, ZoomInfo, and other prospecting software to find leads and enrich data.
• Conduct outbound calls and emails to engage with prospects, introduce our company’s solutions, and schedule appointments with Account Executives.
• Follow up on inbound leads from marketing campaigns or website inquiries.
• Qualifying leads by identifying the potential for a sales opportunity, based on criteria such as budget, authority, need, and timing (BANT).
• Use effective questioning techniques to understand client pain points and match the company’s product offerings to their needs.
• Schedule meetings between prospects and the Sales Team to discuss how the company’s product or service can meet their needs.
• Provide necessary information to the Account Executives to ensure smooth transitions for follow-up calls and sales presentations.
• Maintain accurate records of leads, prospects, and interactions in CRM tools (e.g., Salesforce).
• Track daily, weekly, and monthly outreach activities, meeting goals, and KPIs.
• Work closely with the sales team to ensure alignment between sales and marketing.
• Share insights and feedback from prospects with the sales and marketing teams to refine strategies and improve messaging.

Experience:

• 1-2 years of call center experience in outbound sales, lead generation, or appointment setting in a B2B environment.
• Strong background in B2B sales, lead generation, and CRM management.

Skills:

• Strong communication skills, both written and verbal.
• Ability to build rapport and engage prospects.
• Familiarity with CRM software (Salesforce, HubSpot, etc.).
• Excellent time management and organizational skills.
• Self-motivated with a drive to achieve goals.

Attributes:

• Resilience and ability to handle rejection.
• A proactive and goal-oriented mindset.
• Strong work ethic and ability to work independently and as part of a team.

Educational Requirements:

• High School Diploma or equivalent. Working Environment: The role is typically based in an office environment, but remote or hybrid work options may be available.
• This position may require occasional travel, depending on company needs.
• The role is based in an office environment in Coppell, TX.
• Exciting team environment with fun incentives and rewards!