Sales Development Manager - EMEA

Triwill Group; London (KY); On-site; USD 88,000 - 142,000; Full time

Job summary

Cursor in London is seeking a Manager of Sales Development to design and scale a modern SDR program. You will lead a high-velocity team of Account Associates, partnering with Growth and RevOps to run automation experiments and signal-based selling, with a focus on demand interception rather than traditional outbound.

The role requires building repeatable playbooks, recruiting top talent, and driving cross-functional campaigns across Sales, Marketing, and Product to convert self-serve users into

Qualifications

• 3-4+ years of SDR management experience, ideally with AE closing exposure.
• Strong operational mindset—design experiments, track performance, and systematize learnings.
• Comfort with ambiguity and excitement about breaking the traditional sales development mold.

Responsibilities

• Build and lead a high-performing Account Associate team focused on experimentation and growth.
• Partner with Growth and RevOps to design, launch, and iterate on automation experiments (LinkedIn outreach, event-based triggers, in-product signals).
• Define a playbook for demand interception and signal-based selling, not traditional cold outbound.
• Recruit and coach Account Associates with high slope and curiosity, fostering an inclusive culture.
• Develop operational rigor: build feedback loops, define success metrics, translate learnings into activity metrics.
• Ensure Account Associates are trained to handle brief discovery calls and guide customers through early product value realization.
• Collaborate cross-functionally to activate creative campaign ideas based on product usage signals.
• Nurture a talent pipeline for sales and the rest of the business.

Skills

SDR management

Experiment design

GTM tactics

Cross-functional collaboration

Hiring non-traditional profiles

Tools

LinkedIn

Automation tools

Job description

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth‑seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

ABOUT THE ROLE

We are hiring a Manager, Sales Development in London to build and scale a next‑generation sales development program at Cursor. This won’t be a traditional SDR team focused on dialing through lists. Instead, this leader will design and run a modern program centered on demand interception, PLG signals, and creative automation experiments in close partnership with Growth and RevOps.

You’ll be responsible for building and scaling a high‑velocity team of Account Associates who operate with a builder’s mindset. This team will launch new outbound automation plays, capture and act on signals from our self‑serve funnel, and develop repeatable playbooks to convert lower‑tier paid users into long‑term, high‑value customers. Most importantly, you’ll do this while standing up a scalable outbound motion to consistently break into strategic enterprise accounts and drive meaningful evaluations of Cursor.

This is a foundational leadership role for someone who thrives in ambiguity, loves experimenting with new go‑to‑market tactics, and is passionate about redefining what sales development can look like.

What You’ll Do

• Build and lead a high‑performing Account Associate team focused on experimentation and growth
• Partner closely with Growth and RevOps to design, launch, and iterate on automation experiments (e.g., LinkedIn outreach, event‑based triggers, in‑product signals)
• Define a playbook for demand interception and signal‑based selling, rather than traditional cold outbound
• Recruit and coach Account Associate candidates with high slope and curiosity, fostering an inclusive and innovative culture
• Develop operational rigor: build feedback loops, define “what good looks like,” and translate learnings into clear activity metrics
• Ensure Account Associates are trained to handle brief discovery calls and guide customers through early product value realization
• Collaborate cross‑functionally with Sales, Marketing, and Product to identify and activate creative campaign ideas based on product usage signals
• Nurture a talent pipeline for sales and the rest of the business

What We’re Looking For:

• 3-4+ years of SDR management experience, ideally with prior AE closing experience, and a proven ability to design new motions and test unconventional or innovative go‑to‑market tactics.
• Strong operational mindset – ability to design experiments, track performance, and systematize learnings
• Comfort with ambiguity and excitement about breaking the traditional sales development mold
• Curiosity about AI and ability to translate technical product signals into GTM actions
• Experience coaching and developing early‑career or career‑switching talent; passion for hiring non‑traditional profiles and building diverse teams
• Bonus: exposure to AI products, growth automation tools, or hybrid sales/growth roles