Sales Counselor

Shorehaven Incorporated; Town of Oconomowoc (WI); On-site; USD 42,000 - 60,000; Full time

Job summary

Shorehaven Incorporated in Wisconsin is seeking a relationship-driven Sales Counselor to help prospective residents and families explore senior living at our Oconomowoc campus. You will guide inquiries from first contact through tours, follow-up, and move-in to ensure a welcoming experience.

Ideal candidates have sales or hospitality experience, strong communication skills, and the ability to balance independent work with team collaboration. Evening/weekend tours may be required.

Qualifications

• Associate or bachelor's degree preferred; equivalent experience considered.
• Strong relationship-building and communication skills.
• Consultative sales approach with a customer-focused mindset.
• Confident conducting tours and meeting with prospective residents and families.
• Excellent organization and follow-through; able to work independently and in a team.

Responsibilities

• Build relationships with prospective residents and families and provide consistent follow-up.
• Conduct tours of Shorehaven residences, amenities, and community spaces.
• Guide prospects through the decision-making, application, and move-in process.
• Manage prospect activity and maintain accurate information within our sales system.
• Develop relationships with referral sources and community partners.
• Participate in open houses, prospect events, community outreach, and networking opportunities.
• Maintain knowledge of Shorehaven's senior living options, services, amenities, and pricing.
• Work collaboratively with the Director of Housing and other Shorehaven departments to create a welcoming and seamless experience.
• Contribute to Shorehaven's occupancy and sales goals through relationship development and follow-up.

Skills

Relationship-building

Communication skills

Touring prospects

Sales experience

Technology tools

Education

Associate or Bachelor's degree in business/related field

Tools

CRM software

Job description

Our Mission: "Reflecting Christ's love, we provide homes and resources for seniors."

Shorehaven is seeking a relationship-driven Sales Counselor to help prospective residents and families explore senior living at our beautiful Oconomowoc campus.

This is a great opportunity for someone who enjoys building relationships, connecting with people, and helping individuals navigate an important life decision. You'll work closely with prospective residents and families from their first inquiry through tours, follow-up, and ultimately their transition to Shorehaven.

What You'll Do

• Build relationships with prospective residents and families and provide consistent, thoughtful follow-up.
• Conduct tours of Shorehaven residences, amenities, and community spaces.
• Guide prospects through the decision-making, application, and move-in process.
• Manage prospect activity and maintain accurate information within our sales system.
• Develop relationships with referral sources and community partners.
• Participate in open houses, prospect events, community outreach, and networking opportunities.
• Maintain knowledge of Shorehaven's senior living options, services, amenities, and pricing.
• Work collaboratively with the Director of Housing and other Shorehaven departments to create a welcoming and seamless experience for new residents.
• Contribute to Shorehaven's occupancy and sales goals through relationship development, follow-up, and conversion efforts.

What We're Looking For

We're looking for someone who is professional, approachable, organized, and genuinely enjoys connecting with people.

Previous experience in sales, senior living, hospitality, leasing, or another relationship-based customer environment is preferred. Senior living experience is helpful, but we also welcome candidates with transferable relationship-based sales experience.

Our ideal candidate will bring:

• An associate or bachelor's degree in business, communications, hospitality, or a related field is preferred; equivalent experience will be considered.
• Strong relationship-building and communication skills
• A customer-focused and consultative approach to sales
• Confidence conducting tours and meeting with prospective residents and families
• Strong organization and consistent follow-through
• Comfort using technology to manage prospects, communication, and sales activity
• The ability to work independently while collaborating as part of a team
• Flexibility to occasionally participate in evening or weekend tours and events

Why Shorehaven?

At Shorehaven, our work is centered on serving older adults and creating a community where residents feel welcomed, supported, and at home. The Sales Counselor plays an important role in that experience, often serving as one of the first relationships a prospective resident or family develops with Shorehaven.

• If you're a relationship-focused sales professional who enjoys helping people and wants to represent a mission-driven senior living community, we'd love to hear from you.