Sales Counselor

Asbury Communities; Gaithersburg (MD); On-site; USD 58,500 - 71,500; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401K with match

PTO and paid holidays

Job summary

Asbury Methodist Village in Montgomery County, Maryland, is seeking a dynamic Sales Counselor to help seniors and their families explore independent living, assisted living, and care options. This full-time role involves guiding prospects through a multi-step decision, tours, meetings, and events on and off campus, with weekend availability required.

You will leverage Welcome Home CRM and Examiner to assess needs and financial qualifications, build relationships, and meet monthly sales goals.

Qualifications

• Experience in relationship-based sales in senior living, real estate, hospitality, or healthcare is a plus.
• Strong interpersonal and communication skills to build trust and rapport.
• Proficiency with Microsoft Office and ability to learn Asbury’s database system.
• Bachelor’s degree in marketing, business, communications, gerontology, or a related field.
• Familiarity with financial concepts such as income, assets, insurance, and retirement planning.
• Must possess knowledge and understanding of the geriatric population’s needs.
• Must be able to work weekends as needed.
• Pre-lease sales experience preferred.

Responsibilities

• Build and nurture lasting relationships with prospective residents and their families.
• Conduct personalized discovery sessions to understand needs, goals, and concerns and tailor approaches.
• Present benefits of the community through meetings, tours, events, and group presentations.
• Use a consultative sales approach through multi-month decision journeys.
• Leverage Welcome Home CRM to manage leads and follow-up strategies.
• Evaluate financial qualifications using tools like Examiner and guide through contracts.
• Communicate with adult children, advisors, and caregivers as needed.
• Collaborate across departments for a seamless move-in experience.
• Contribute to development of sales materials and promotional strategies.
• Set and meet monthly and quarterly sales goals.

Skills

Relationship-based sales

Interpersonal communication

Customer relationship management

Education

Bachelor’s degree in marketing, business, communications, gerontology, or related field

Tools

Welcome Home CRM

Examiner

Microsoft Office

Asbury database system

Job description

Asbury Methodist Village is one of the country’s largest continuing care retirement communities located in Montgomery County, Maryland.

We offer senior independent living options such as Courtyard Homes, Villas, and apartments, as well as assisted living, memory support, skilled nursing care and rehabilitation therapy.

F/T Opportunity requiring weekend availability.

Starting Salary: $65,000 annually plus incentive

Job Description

Are you a dynamic sales professional looking for a meaningful career in an exceptional environment? We’re seeking a results-driven and compassionate Sales Counselor to join our team at one of the region’s most celebrated Continuing Care Retirement Communities.

Here, you’ll do more than sell a product — you’ll guide individuals through a life-enhancing decision. You’ll introduce prospective residents to a vibrant, wellness-focused campus, innovative programs, and a deeply engaged community. Backed by a supportive team and a full suite of tools and resources, you’ll help seniors and their families discover a place where they can thrive.

Responsibilities include:

• Build and nurture lasting relationships with prospective residents and their families.
• Conduct personalized discovery sessions to understand each prospect’s needs, goals, and concerns — and tailor your approach accordingly.
• Present the unique benefits of our community through one-on-one meetings, tours, events, and group presentations both on and off campus.
• Use a consultative sales approach to guide prospects through what is often a multi-month (or multi-year) decision-making journey.
• Leverage marketing and CRM software (Welcome Home) to manage and track leads, identify trends, and develop follow-up strategies.
• Evaluate financial qualifications using tools like Examiner, while guiding families through financial documentation and contracts.
• Communicate regularly with key decision influencers, such as adult children, advisors, and caregivers.
• Collaborate across departments to ensure a seamless and welcoming experience from inquiry to move-in.
• Support marketing efforts by contributing to the development of sales materials and promotional strategies.
• Set and meet monthly and quarterly sales goals in alignment with department objectives.

Qualifications

• Proven success in relationship-based sales (experience in senior living, real estate, hospitality, or healthcare is a plus).
• Strong interpersonal and communication skills with a natural ability to build trust and rapport.
• Proficiency with Microsoft Office and the ability to learn Asbury’s database system.
• Bachelor’s degree in marketing, business, communications, gerontology, or a related field.
• Familiarity with financial concepts such as income, assets, insurance, and retirement planning.
• Must possess knowledge and understanding of the physical and psychological needs of the geriatric population.
• Must be able to work weekends as needed.
• Pre-lease sales experience preferred.

Additional Information

Depending upon the status of the position, Asbury offers generous benefits including medical, dental, and vision coverage; 401K with match; PTO and paid holidays.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.