Sales Consultant

Swickard Auto Group; Portland (OR); Hybrid; USD 50,000 - 120,000; Full time

Benefits offered by this job

OTE of $50,000 - $120,000+ annually

BMW brand and product training

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and holidays

Career path to leadership roles

Employee vehicle purchase and service

Job summary

Swickard Auto Group, at BMW of Portland, seeks a relationship-first Sales Consultant to join a luxury showroom. You will guide guests through the BMW lineup, present vehicles, and conduct test drives while building a pipeline with disciplined follow-up.

Ideal candidates bring automotive or luxury hospitality experience, strong communication, and a passion for authentic customer connections in Portland’s premium market.

Qualifications

• Automotive sales experience preferred, especially in luxury or consultative environments.
• Background in hospitality, luxury retail, or client-facing roles is encouraged.
• Relationship-first approach with strong communication and trust-building.
• Ability to use CRM tools and maintain a disciplined follow-up process.

Responsibilities

• Welcome guests with genuine curiosity and warmth, uncovering their needs.
• Guide guests through the BMW lineup with product knowledge and storytelling.
• Present vehicles and conduct test drives to communicate the driving experience.
• Build and maintain a guest pipeline with consistent follow-up and CRM use.
• Collaborate with finance and management to deliver a transparent purchase process.
• Meet monthly targets while maintaining guest satisfaction scores.
• Stay current on BMW lineup, tech features, and EV/PHEV offerings.
• Represent BMW of Portland and Swickard's hospitality standards in every interaction.

Skills

Automotive sales experience

Luxury hospitality background

Consultative selling

CRM tools

Tools

CRM software

Job description

Description

Portland, OR | BMW | Luxury performance brand | Sales Consultant | Automotive experience preferred | Hospitality and sales welcome | Pacific Northwest | Veterans encouraged to apply | $50,000 - $120,000+ OTE

Strong candidates have come from automotive, luxury hospitality, outdoor and lifestyle industries, high-end retail, and other client-facing environments.

IS THIS YOU?

• You're a relationship-first sales professional who leads with honesty, earns trust through preparation and follow-through, and takes genuine pride in every guest experience you create
• You have automotive or consultative sales experience -- or a background in hospitality, luxury retail, or client-facing work and the drive to grow into luxury automotive
• You want to represent a brand people are passionate about, in a city that rewards authenticity and genuine connection

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Portland serves a loyal, enthusiastic guest base in one of the Pacific Northwest's most distinctive cities. Portland BMW drivers choose the brand deliberately -- for the performance, the engineering, and what it stands for -- and they stay loyal to the consultants who meet that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing confidence and product knowledge -- connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and the growing EV and PHEV offerings
• Represent BMW of Portland and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• Automotive sales experience preferred -- candidates from luxury hospitality, high-end retail, outdoor and lifestyle industries, and other consultative backgrounds are encouraged to apply
• Genuine enthusiasm for the BMW brand -- performance, technology, and design are real talking points in Portland and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and results
• Clear, honest communicator -- BMW buyers are informed and appreciate a consultant who respects that
• Comfortable with CRM tools and digital communication
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY BMW OF PORTLAND

• Portland is a city where relationships compound -- guests here talk to each other and return to the consultant who took care of them, making this one of the best markets in the Pacific Northwest for building a long-term book of business
• BMW buyers are enthusiasts who choose the brand for real reasons -- performance, engineering, and design. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
• Automotive experience preferred but not required -- we invest in training consultants who have the right mindset, and Portland's diverse professional community is full of them
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're relationship-driven, genuinely curious about the BMW brand, and ready to build a career at one of Portland's most recognized luxury dealerships -- we'd like to meet you.