Sales Consultant

Brookings Auto Mall; Brookings (SD); On-site; USD 36,000 - 48,000; Full time

Job summary

Brookings Auto Mall in Brookings, SD is seeking a Sales Consultant to greet customers, understand their vehicle needs, and guide them through the selection of new and pre-owned vehicles.

Responsibilities include presenting features, preparing price quotes, explaining financing and warranty options, and maintaining communication with leads to ensure a seamless buying experience across service, parts, and collision center teams.

Qualifications

• Demonstrated ability to understand customer needs and recommend vehicle solutions.
• Strong focus on customer satisfaction and building long-term relationships.
• Clear verbal communication and active listening to explain product and financing options.

Responsibilities

• Greet customers and assess vehicle needs to guide selections.
• Conduct test drives and present vehicle features and benefits.
• Prepare price quotes and explain financing and warranty options clearly.
• Maintain follow-up with leads and customers to manage the sales process from first contact to delivery.
• Collaborate with service, parts, and collision center teams to ensure a seamless customer experience.

Skills

Sales consulting

Customer service

Communication

CRM systems

Education

High school diploma

Sales training (bonus)

Tools

CRM software

Job description

Company Description

Brookings Auto Mall is a full-service automotive dealership located at 2323 6th St in Brookings, South Dakota. The dealership specializes in new and pre-owned vehicle sales, giving customers a wide range of options to meet their transportation needs and budgets. In addition to sales, Brookings Auto Mall operates a Certified Service Center, Certified Parts Department, and Certified Collision Center, offering comprehensive support throughout the vehicle ownership lifecycle. Team members work in a professional environment focused on quality, safety, and customer satisfaction, with opportunities to collaborate across departments. This structure allows sales professionals to provide a complete and trusted automotive experience to every customer.

Role Description

The Sales Consultant is a full-time, on-site role based at Brookings Auto Mall in Brookings, SD. This role is responsible for greeting customers, understanding their vehicle needs, and guiding them through the selection of new and pre-owned vehicles. Day-to-day tasks include conducting test drives, presenting vehicle features and benefits, preparing price quotes, and explaining financing and warranty options in a clear and transparent manner. The Sales Consultant will maintain ongoing communication with prospective and existing customers, follow up on leads, and use the dealership’s tools and systems to manage the sales process from initial contact through delivery. This role also involves collaborating with service, parts, and collision center teams to ensure a seamless customer experience and high levels of customer satisfaction.

Qualifications

• Demonstrated skills in Sales Consulting and Consulting, with the ability to understand customer needs and recommend appropriate vehicle solutions.
• Strong Customer Service and Customer Satisfaction focus, with a commitment to building long-term relationships and delivering a positive buying experience.
• Effective Communication skills, including clear verbal communication, active listening, and the ability to explain product and financing information in an accessible manner.
• Basic computer literacy and comfort using dealership CRM systems and online tools to manage leads and sales activities.
• Ability to work on-site, including evenings and weekends as needed, and to stand, walk, and participate in test drives throughout the workday.
• Prior automotive sales or retail sales experience is beneficial but not required; a willingness to learn and adapt is essential.
• High school diploma or equivalent; additional education or sales training is a plus.
• Valid driver’s license with an acceptable driving record.