Sales Comm Writer

RPA; Santa Monica (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

RPA in Santa Monica seeks an Automotive Sales Communications Copywriter to translate complex vehicle specifications into clear, benefit‑driven messaging for websites, videos, training content, emails, and sales materials.

You’ll write for automotive sales associates with accuracy and brand voice, research features, collaborate with strategists and clients, and help teams stay current on models and technology—while working in a hybrid schedule (in the office Tue–Thu, remote Mon & Fri).

Qualifications

• 5+ years of experience as a copywriter or technical writer, ideally in automotive or complex product writing.
• Demonstrated ability to write about technical subjects with clarity, confidence, and accuracy.
• Strong research skills and attention to detail; comfortable validating specs, features, and claims.
• Experience writing for multiple formats including web, emails, video scripts, presentations, and sales materials.

Responsibilities

• Write clear, accurate, and engaging communications for automotive sales associates across websites, training content, emails, and sales materials.
• Develop in-depth product descriptions balancing technical accuracy with brand messaging.
• Translate complex vehicle specifications and features into easy-to-understand, benefit-driven messaging.
• Create scripts and outlines for sales-focused videos and presentations.
• Research vehicle features, competitive offerings, and industry trends to inform messaging and ensure accuracy.
• Build product buying guides and reference materials to support sales conversations and influence purchases.
• Collaborate with strategists, creatives, account teams, and clients to align messaging with brand voice and business objectives.
• Participate in product trainings and internal reviews to deepen automotive knowledge and stay current on new models and technologies.

Skills

Copywriter experience

Technical writing

Automotive knowledge

Research skills

Brand voice adaptation

Project coordination

Self-motivation

Job description

We’re seeking an Automotive Sales Communications Copywriter to create clear, compelling, and technically accurate content that helps sales associates confidently understand and sell an automotive brand’s vehicles. You’ll develop communications across websites, videos, training content, emails, and sales materials – translating complex vehicle features and specifications into engaging, easy-to-understand messaging.

This role requires a strong foundation and experience in automotive writing, deep understanding of product specifications, and a genuine passion for cars and automotive technology – balancing technical precision with brand voice and tone.

What You’ll Do

• Write clear, accurate, and engaging communications geared towards automotive sales associates, including website content, training modules, scripts, and sales materials.
• Develop in-depth product descriptions that balance technical accuracy with distinct brand messaging.
• Translate complex vehicle specifications, technologies, and feature sets into easy-to-understand, benefit-driven messaging.
• Create scripts and outlines for sales-focused videos and presentations.
• Research vehicle features, competitive offerings, and industry trends to inform messaging and ensure accuracy.
• Build product buying guides and reference materials that support sales conversations and influence purchase decisions.
• Collaborate with strategists, creatives, account teams, and clients to align messaging with brand voice and business objectives.
• Participate in product trainings and internal reviews to deepen automotive knowledge and stay current on new models and technologies.

What You Bring

• 5+ years of experience as a copywriter or technical writer, ideally with automotive or complex product experience.
• Demonstrated ability to write about technical subjects with clarity, confidence, and accuracy.
• Strong research skills and attention to detail; comfortable validating specs, features, and claims.
• Experience writing for multiple formats, including web, emails, video scripts, presentations, and sales materials.
• Ability to adapt tone and style to an established brand voice.
• Organized, deadline-driven, and comfortable juggling multiple projects.
• Curious by nature, with a desire to stay current on automotive technology, content trends, and storytelling approaches.
• Self-starter who can work independently while collaborating closely with a team.
• Automotive industry experience strongly preferred.

Schedule: This role requires you to come in to our Santa Monica office 3 days a week (Tuesday‑Thursday), with Monday's and Friday's being remote.