Automotive Advertising Copywriter

Affinitiv; United States; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid time off

Job summary

Affinitiv is seeking a Copywriter to support the copy team across TV, radio, print, digital, outdoor, and direct mail. You will turn briefs into distinct copy that matches client voice, while meeting strict guidelines, deadlines, and engaging a broad automotive audience.

You will collaborate with cross-functional teams, manage multiple campaigns, and bring creativity with a fast turnaround. Remote-friendly with strong in-person collaboration, offering a comprehensive benefits package.

Qualifications

• 3–5 years of copywriting experience in marketing or advertising.
• Bachelor's degree in English, Communications, or related field.
• Portfolio showing range across funny, urgent, and brand-compliant copy.
• Strong organizational skills and ability to juggle multiple projects under tight deadlines.
• Thick skin to take feedback well and use it.
• Comfort with Mac OS and Microsoft Office.
• Spanish language proficiency is a strong plus as we serve a large Spanish-speaking customer base.

Responsibilities

• Write automotive campaign concepts, TV and radio scripts, email blasts, P-Max copy, press releases, landing page copy and social ads across tones and formats.
• Pitch creative concepts and campaign ideas, not just execute someone else's.
• Turn a creative brief into copy that fits the client's voice, not a generic template.
• Collaborate with copy, art, account, and production teams to move a job from concept to execution.
• Partner with Traffic to keep projects on schedule.
• Attend staff meetings and brainstorms as part of a collaborative team.

Skills

Copywriting

Creativity

Time management

Communication

Spanish proficiency

Education

Bachelor's degree in English/Communications

Tools

Mac OS

Microsoft Office

Job description

Join our award-winning A-Team! Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you.

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we're well-versed in OEM standards and the intricacies of a dealership or group's local business.

As a Copywriter, you'll back up the copy team on everything — TV, radio, print, digital, outdoor, direct mail — and jump in to support the Agency whenever a campaign needs an extra hand. We need someone who thinks outside the box, turns around creative content fast, and still hits every client and manufacturer guideline along the way. Retail advertising has its own rhythm, and getting fluent in it is part of the job from day one. You'll be collaborating constantly and working tight deadlines daily — so bring your A-game and your team spirit.

Position Responsibilities

• Write automotive campaign concepts, TV and radio scripts, email blasts, P-Max copy, press releases, landing page copy and social ads — across a huge range of tones and formats.


• Pitch creative concepts and campaign ideas, not just execute someone else's.


• Take a creative brief and turn it into copy that fits the client's voice, not a generic template.


• Work closely with the copy, art, account, and production teams to get a job from concept to finished execution.


• Partner with Traffic to keep projects on schedule.


• Show up for staff meetings, brainstorms, and the department's day-to-day — this is a team sport.

Position Requirements

• 3 – 5 years of copywriting experience in marketing or advertising.


• Bachelor's degree in English, Communications, or a related field.


• A portfolio that shows range — you can write funny, you can write urgent, you can write \"brand-compliant,\" and you know the difference.


• Strong organizational skills and the ability to juggle multiple projects under tight, recurring deadlines.


• A thick-enough skin to take feedback well and use it.


• Comfort with Mac OS and Microsoft Office (Word, Excel, PowerPoint).


• Spanish language proficiency is a strong plus — we serve a large and growing Spanish-speaking customer base, and bilingual copy and proofing skills are increasingly part of this role.

Work from Here

At Affinitiv, we have the best of both worlds. Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment. Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package.

• medical, dental, vision and 401K effective day 1 just to name a few.


• generous PTO so you can enjoy off time with family and friends.

At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs.