Sales Associate - Treasure Coast Harley-Davidson

Sonic Automotive

Town of Florida (NY)

On-site

USD 40,000 - 64,000

Full time

5 days ago
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Benefits offered by this job

Medical, Dental & Vision Insurance
401(k) with Company Match
Paid Time Off, Increases with Tenure
Closed on Thanksgiving & Christmas
Employee Pricing on Vehicles, Parts &

Job summary

Responsibilities include building rapport, meeting dealership profit, volume and customer satisfaction standards, coordinating with service teams, and following up to secure repeat business. Prior sales experience is helpful but not required.

Qualifications

  • Sell vehicles while meeting dealership gross profit, volume and customer satisfaction standards.
  • Realize that business is built on customer satisfaction and devote yourself to guaranteeing customer happiness.
  • Demonstrate vehicles (including test drives) and deliver vehicles, ensuring customer understanding of features, warranty, and paperwork.

Responsibilities

  • Determine each customer’s vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives) and deliver vehicles with clear warranty and paperwork explanations.
  • Establish personal income goals aligned with dealership productivity and devise a plan to meet them.
  • Maintain a prospect development and owner follow-up system to encourage repeat and referral business.
  • Review daily/weekly/monthly actions to optimize time and planning.

Job description

Treasure Coast Harley-Davidson® is located in Stuart, Florida, which is between the St. Lucie River and the Atlantic Ocean, and is known for its coastal beauty, optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Job Description

The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.

Duties and Responsibilities
  • Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers.
  • Determine each customer’s vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives).
  • Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
  • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
  • Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
  • Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
  • Attend sales meetings and training offered by the dealership and the manufacturer.
  • Maintain a prospect development system.
  • Maintain an owner follow-up system that encourages repeat and referral business.
  • Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
  • Understand the terminology of the automobile business and keep abreast of technological changes in the product.
  • Know and understand equity and values and be able to explain depreciation to the customer.
  • Know and understand the federal, state, and local laws which govern retail auto sales.
  • Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
  • Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.
Additional Information
Perks & Benefits
  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • Career Growth within a Fortune 500 Company

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