Sales Associate

Kaizen Auto Group; El Centro (CA); On-site; USD 36,920 - 100,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

401K Plan

Paid Time Off

Life & Disability Insurance

Vehicle Purchase & Service Discounts

Job summary

Kaizen Auto Group, operating as Imperial Valley GM in El Centro, California, is looking for a Sales Associate to enhance customer experience and meet vehicle sales goals. This position involves engaging with customers, conducting needs assessments, and guiding them through the sales process.

Eligible candidates should have a strong customer service background, effective communication skills, and the ability to work in a fast-paced environment. Full-time employees receive a comprehensive benefits package including medical coverage and paid time off.

Qualifications

• Previous sales or customer service experience preferred; automotive experience an asset.
• Ability to learn and explain complex product features and technology.
• Valid driver’s license and a clean driving record are required.
• Must pass a pre‑employment background and drug screening.

Responsibilities

• Greet customers promptly and professionally.
• Conduct thorough needs assessments to recommend suitable vehicle options.
• Present and demonstrate new and used vehicle features.
• Guide customers through the sales process from inquiry to delivery.
• Utilize CRM tools to document customer interactions.

Skills

Sales experience

Customer service skills

Communication skills

Interpersonal skills

CRM system proficiency

Job description

Brand Statement

Rev Up Your Career at Imperial Valley GM in El Centro, California!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family‑owned and operated automotive group, Imperial Valley GMembraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Imperial Valley GM, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Imperial Valley GMis proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued. Full‑Time employees of Imperial Valley GM enjoy a robust benefits package, including:

• Competitive Compensation
• Medical, Dental, & Vision Coverage
• 401K Plan
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company‑Wide Appreciation Events
• And SO MUCH MORE!

Overview

Position Summary

The Sales Associate is responsible for delivering an exceptional customer experience and supporting the dealership’s new and used vehicle sales goals. This role engages with customers on the showroom floor, identifies their needs, presents vehicle options, and guides them through the sales process. The Sales Associate represents the OEM brand with professionalism, product knowledge, and a strong customer first approach.

Responsibilities and Qualifications

Key Responsibilities

• Greet customers promptly and professionally, creating a welcoming showroom experience.
• Conduct thorough needs assessments to recommend suitable vehicle options.
• Present and demonstrate new and used vehicle features, technology, and benefits.
• Guide customers through the entire sales process, from initial inquiry to delivery.
• Maintain strong product knowledge, including OEM updates, trim levels, features, and competitor comparisons.
• Utilize CRM tools to document customer interactions, follow‑up activities, and sales progress.
• Support dealership sales initiatives, showroom merchandising, and promotional events.
• Collaborate with Sales Managers, F&I, and Service departments to ensure a smooth, customer‑centered transaction.
• Participate in ongoing training to enhance sales skills and vehicle knowledge.
• Assist with test drives, product walkarounds, and customer delivery coordination.
• All other duties as assigned by leadership.

Qualifications

• Previous sales or customer service experience preferred; automotive experience an asset.
• Strong communication, interpersonal, and customer relationship skills.
• Ability to learn and explain complex product features and technology.
• Comfortable working in a fast paced, goal driven environment.
• Proficiency with CRM systems and digital retailing tools is an advantage.
• Valid driver’s license and a clean driving record are required.
• Must pass a pre‑employment background and drug screening.
• Availability to work flexible hours, including evenings, weekends, and some holidays.

Pay Range

USD $36,920.00 - USD $100,000.00 /Yr.