Sales Assistant / CSR

Key Heating & Cooling; Alton (NH); On-site; USD 42,000 - 68,000; Full time

Job summary

Key Heating & Cooling, a local family-owned HVAC company serving NH and surrounding areas, seeks a dynamic sales and marketing professional with a passion for content creation and a strong understanding of Google Ads and Analytics. You will support the sales team by generating leads, creating compelling content, and implementing data-driven strategies.

Responsibilities include coordinating with the VP on content production, developing content calendars, and optimizing PPC/SEO campaigns.

Qualifications

• Excellent writing and editing skills.
• Strong understanding of digital marketing, PPC and SEO.
• Experience with CMS and social media platforms including Google Ads and Google Analytics.
• Creative mindset with ability to develop engaging content.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience with diverse content formats (text, video, audio).
• Strong data analysis and reporting skills.

Responsibilities

• Lead tracking and lead generation through sales follow-up and appointments.
• Create, edit, and publish content across blogs, social posts, videos, and newsletters.
• Develop and implement content strategy aligned with marketing goals.
• Plan and optimize PPC/SEO campaigns and monitor analytics.
• Engage audiences across social media and email channels.
• Develop content marketing campaigns to attract new customers and booked leads.
• Analyze content performance data to optimize strategies.

Skills

Writing & editing

Digital marketing & PPC/SEO

CMS & social media

Creative mindset

Communication skills

Teamwork

Content formats

Data analysis

Tools

Google Ads

Google Analytics

CMS

Job description

Key Heating & Cooling is a local, family owned HVAC company serving the Seacoast of NH, Maine's York County and up into the Lakes Region of NH. We have been in business over 35 years and transitioning to the second generation of family. We specialize in residential heating & cooling installation and service.

We are looking for a dynamic sales & marketing minded person with a passion for content creation and a strong understanding of Google Ads and Analytics to ensure the Key Heating & Cooling sales teams stays busy and profitable.

Key Responsibilities

Lead Tracking / Lead Gen: Booking sales appointments, general follow up, customer relations through the sales process.

Content Creation

Work the VP to develop, write, edit, and publish a variety of content - including blog posts, articles, social media updates, videos, and email newsletters.

Content Strategy

Develop and implement content strategies that align with the company's overall marketing goals, calendar and target audience.

PPC/SEO and Analytics

Research and implement SEO & PPC campaigns for best practices to improve content visibility and track performance metrics to measure the effectiveness of content.

Audience Engagement

Engage with audiences through social media, email, and other channels to build relationships and foster community.

Content Marketing

Develop and implement content marketing campaigns to promote products or services and attract new customers and increase booked leads.

Data Analysis

Analyze content performance data to identify trends, optimize content strategies, and improve results.

Skills and Qualifications

• Excellent writing and editing skills.
• Strong understanding of digital marketing and PPC / SEO principles.
• Experience with content management systems (CMS) and social media platforms including Google Ads & Google Analytics
• Creative and innovative mindset with the ability to develop engaging content.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience with various content formats (text, video, audio, etc.).
• Data analysis and reporting skills.