Sales Assistant

Bergstrom Auto; Appleton (WI); On-site; USD 22,000 - 28,000; Full time

Benefits offered by this job

Competitive Compensation

Medical, Dental, Vision

Two weeks PTO

401(k) match

Paid holidays

Job summary

Bergstrom Lexus of Appleton is seeking a Sales Assistant (Product Genius) to serve as the showroom’s technology and product expert. You will guide guests through demonstrations, explain infotainment, connectivity and safety features, and conduct memorable test drives and deliveries.

Collaborating with Sales Advisors, you’ll simplify complex features for guests and ensure a confident buying experience. A strong tech‑savvy, guest‑focused communicator is essential for growth at Wisconsin’s largest

Qualifications

• Candidates should have a passion for automotive technology and guest service.
• Excellent communication and interpersonal skills to engage customers on vehicle features.
• Ability to explain complex technologies in simple terms and demonstrate products effectively.
• Proficiency with mobile devices, apps, and automotive systems is desirable.

Responsibilities

• Provide product demonstrations and tailored explanations of vehicle features to guests.
• Conduct engaging test drives and ensure guests understand technology benefits.
• Assist Sales Advisors and support the guest buying journey throughout the showroom.
• Deliver thorough, personalized vehicle deliveries and post-purchase follow-up.

Skills

Customer service

Strong communication

Interpersonal skills

Tech-savvy

Automotive product knowledge

Valid driver’s license

Education

High school diploma or equivalent

Bachelor’s degree in related field (preferred)

Job description

Job DetailsJob Location: Appleton Lexus - Appleton, WI 54913Position Type: Full TimeSalary Range: $16.00 - $20.00 Hourly

Sales Assistant (Product Genius)

Bergstrom Lexus of Appleton

At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!

What You’ll Do

As a Sales Assistant (Product Genius) at Bergstrom Automotive, you will serve as the premier technology and product expert on our showroom floor, helping guests navigate the exciting world of modern automotive features after the sale. In this role, you will bridge the gap between cutting‑edge vehicle technology and an exceptional guest experience by delivering personalized product demonstrations, conducting engaging test drives, and leading thorough, memorable vehicle deliveries.

Working collaboratively with our Sales Advisors, you will use your passion for cars and technology to simplify complex features—such as infotainment, connectivity, and safety systems—ensuring every guest feels confident and excited about their purchase. If you are a tech‑savvy communicator who thrives on delivering outstanding service and wants to build a rewarding career, with plenty of opportunities for advancement at Wisconsin’s largest dealership group, this is the perfect opportunity for you.

Vehicle and Technology Expertise:

• Develop an in-depth understanding of all vehicle models, trims, features, and technologies offered by Bergstrom Automotive.
• Stay up-to-date on new product launches, industry trends, and technological advancements.

Guest Engagement:

• Welcome and assist guests by providing product demonstrations tailored to their needs.
• Educate guests on the functionality and benefits of advanced features, such as infotainment systems, safety technologies, and connectivity options.
• Conduct test drives and answer questions to ensure guests feel confident in their vehicle choices.

Support the Sales Team:

• Collaborate with Sales Advisors to support the guest buying journey.
• Assist in explaining product features and benefits to enhance the sales process.
• Provide guidance to team members on vehicle technology and updates.

Delivery Experience:

• Ensure each guest receives a thorough and personalized vehicle delivery experience.
• Demonstrate how to operate vehicle features and set up customization options for guests.
• Follow up with guests post-purchase to answer questions and provide continued support.

Showroom Presentation:

• Maintain a clean, organized, and visually appealing showroom.
• Set up displays and ensure vehicle technology is functional and ready for demonstrations.

Schedule: Monday-Friday8:30 am - 5:00 pm
*With occasional Saturdays as needed
Pay of $16.00-20.00/hour based on experience.

What We’re Looking For

• High school diploma or equivalent; bachelor’s degree in a related field is a plus.
• Passion for automotive technology and guest service.
• Strong communication and interpersonal skills.
• Ability to explain complex technologies in a simple, easy-to-understand way.
• Proficient with technology, including mobile devices, apps, and automotive systems.
• Detail-oriented with excellent organizational skills.
• Valid driver’s license and a clean driving record.

Our Commitment to You

• Competitive Compensation
• Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
• Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
• Exclusive Discounts: Save on vehicles, service, and parts
• Financial Security: 401(k) plan with company match (for full-time team members)
• Work-Life Balance: Paid holidays (for full-time team members)
• Wellness Support:
  • Wellness Program
  • Free Team Member Clinic
  • Access to a Free Health Coach
  • Employee Assistance Program
• Team Recognition: Employee Referral Program
• Career Development: Ongoing training and opportunities for growth and advancement

At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:

Join Wisconsin’s Largest and Most Award-Winning Automotive Group!

Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.

Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.

At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.

Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!