Job Title: Sales and Marketing Operations Manager
Location: Remote, Pan-India
Employment Type: Full-time, Permanent
Experience: 3 to 5 years
Shift: 5:00 PM to 2:00 AM IST (7:30 AM to 4:30 PM EST)
Openings: 1
This role is:
- An extension of the GTM teams, embedded in how they work day-to-day
- A builder who instruments the funnel, spots what is and isn't working, and acts on it
- The owner of the GTM tech stack and the systems of record beneath it
- Commercially minded: every build is judged by whether it moves a metric
- AI-native: automation and AI are default tools, not afterthoughts
This role is not:
- A data-entry or data-cleanup function
- A pure reporting or dashboard-maintenance function
- A ticket-taking admin who waits for requirements
- A strategist who hands specs to someone else to build
Key Responsibilities
GTM instrumentation and improvement
- Continuously review what is working and what is not across the funnel, alongside sales, marketing, and CS
- Instrument the GTM motion end to end so every stage is measurable and every metric is trustworthy
- Identify the levers that move pipeline and conversion, then build the automation and process changes that pull them
- Design and run experiments on outreach, routing, enrichment, and qualification, and measure impact on pipeline velocity, not activity
- Turn signals (intent, engagement, behavior) into action inside the GTM stack
Systems ownership and governance
- Own Salesforce and HubSpot as systems of record: field architecture, validation rules, flows, routing logic and permissions
- Own the wider GTM stack, including enrichment, sequencing, routing, intent and reporting tools
- Maintain data integrity, deduplication, and governance so teams can trust their metrics
- Build and maintain enrichment workflows that give reps context and coverage before they engage
Pipeline and revenue intelligence
- Build the reporting and analysis that shows leadership what is actually moving the number
- Surface funnel leaks, stalled pipeline and attribution gaps, and drive the fixes
- Support forecasting hygiene and pipeline governance across GTM teams
Cross-functional enablement
- Partner directly with sales, marketing and CS to improve how each team generates and converts pipeline
- Drive adoption of what you build through utility, not mandate
- Coordinate with the RevOps function on shared systems and standards
Qualifications
- 3 to 5 years in Revenue Operations, Sales Operations or a closely related builder role at a B2B SaaS company
- Demonstrated ownership of GTM systems, not just usage of them
- A track record of work that moved a pipeline or conversion metric, with the ability to explain how