Sales and Marketing Manager

LulaFit; Phoenix (AZ); On-site; USD 86,000 - 110,000; Full time

Benefits offered by this job

Free medical coverage

401(k) match

Short-term disability

Job summary

LulaFit is seeking a revenue-driven salesperson to own the Esplanade's meeting and event spaces in Phoenix, AZ. You will manage the full sales lifecycle from inbound inquiries to contracts, ensuring profitable bookings and strong client relationships.

You will build a robust pipeline, partner with on-site operators and restaurant partners, and drive catering and venue revenue. A 4+ year sales background in large venues is ideal.

Qualifications

• 4+ years of experience driving sales leads and meeting revenue goals in large venues.
• 1+ years experience managing at least one full-time direct report.
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• End-to-end event planning and execution experience.
• Skilled in driving revenue and efficiency through utilisation planning, staffing models, and resource management.
• Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
• Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience.
• Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Responsibilities

• Own revenue generation for the Esplanade and all private and public-facing spaces, leading the full sales lifecycle from inquiry through contract execution.
• Build and maintain a strong pipeline for meeting and event bookings via marketing, networking, and on-site activations.
• Develop partnerships with on-site operators and restaurant partners to cross-sell venue and catering services.
• Manage budget, forecast market trends, and provide recommendations to leadership on promotions and sales strategies.

Skills

Sales leadership

Team management

Event planning

Client relations

Tech-savvy tools

Tools

Google Workspace

Slack

Event platforms

Job description

Salary Range:$86,000 plus 2% commission on venue sales and up to a $4k annual bonus based on top performance.

Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.

Location: Phoenix, AZ located at the beautiful Esplanade.

Work Hours: Monday-Friday with flexibility required for weekends based on business needs.

Reports to: Senior Tenant Experience Director

Playbook x Onsite:

Playbook specialises in delivering exceptional hospitality services in Commercial Real Estate to fundamentally change the value proposition of the modern office. We’ve partnered with Tourmaline Capital Partners (TCP) across their national portfolio to represent and operate their workplace hospitality program and brand, Onsite. Onsite is a cutting edge, workplace experience platform that delivers what office tenants need to make every day productive and maximise their workplace outcomes. We deliver this through the four Onsite pillars: People, Services, Spaces, and Technology.

• Spaces designed for work, however, and wherever employees want
• Services curated for members, with programming designed to inspire collaboration
• People dedicated to building community and activating experiences
• Technology that enables it all to happen Onsite

Your Mission:

Your mission is to own revenue generation for the Esplanade and all private and public-facing meeting and event spaces. You lead the full sales lifecycle from inbound inquiry through contract execution, ensuring bookings are well scoped, profitable, and aligned with tenant-first priorities. Through disciplined pipeline management, thoughtful pricing, and strong client relationships, you drive consistent revenue while supporting the larger goal of positioning the Esplanade as a lifestyle destination and the place professionals in Phoenix need to be.

Your Focus:

You own the journey of how a prospect becomes a permanent part of our community. By hosting with 5-star standards during every meeting or event, you turn "amenities" into essential venues that clients will return back to. You operate with an entrepreneurial edge, proactively identifying opportunities to drive measurable vitality and revenue. Ultimately, you lead with such clarity and conviction that our spaces become the undeniable first choice for any organization seeking a home for connection and high-performance work.

Outcomes You’ll Deliver:

• Revenue Strategy Planning and Execution: Own the vision and strategy for the meeting and events revenue service line. This includes managing the public and private sales of a large conference centre, outdoor plaza and upstairs patio event space, while funneling additional venue bookings to the in-house restaurant operator’s restaurant and private dining venues.
• Catering Sales: Create and drive a deeply integrated partnership with Episcope hospitality to cross-pollinate venue sales and drive significant catering revenue in all meeting and event spaces. Upsell catering services to private and public clients.
• Sales Pipeline: Build and maintain a strong pipeline for meeting and event venue bookings through paid external marketing, relevant networking opportunities, and on-site promotional activations. Work hand-in-hand with the Catering Director of Sales to build strategic relationships on campus and in tenant suites.
• Restaurant Partnerships: Stay embedded with all additional restaurant partners on the Esplanade campus to build a strong referral pipeline and bolster retail business. This includes 4 additional restaurant concepts on-site.
• Asset and Brand Positioning: Design intentional campaigns that make the building a magnetic destination. By showcasing your amenities through targeted activations and service showcases, you create the energy that supports your building’s long-term flourish and market presence. The clients you are booking space for and brands you are bringing into the building support the larger goal of transforming the Esplanade into an affluent lifestyle destination and the place business professionals need to be in the market.
• Maintain 5-Star Operations: Act as the architect for meeting and event execution, defining the goals, logistics, and "run-of-show" frameworks for delivering exceptional event and meeting service. You set the stage with such precision that the events team can step in and deliver a seamless, high-impact experience every time.
• Relationship Mastery: Serve as the primary "Connector" for internal and external partners. You’ll lead the intake process with curiosity, understanding your clients and their vision so deeply that you can translate their expectations into a flawless brand reality, while maximizing revenue potential.
• Ecosystem & Partner Synergy: Prioritize and champion our on-site operators and local partners to create a cohesive thriving hub. You’ll orchestrate vendor selection and alignment, ensuring every partner is tuned in to our standards and contributes to the overall "house proud" atmosphere.
• Financial Stewardship & Impact Insights: Manage your budget with an entrepreneurial mindset. Proactively forecast market patterns and provide strategic recommendations to the Senior Experience Director on promotional or sales strategies during off-peak periods. Track metrics through revenue and engagement data to inform planning decisions.

Requirements:

• 4+ years of experience driving sales leads and meeting revenue goals, preferably in large unique venue spaces.
• 1+ years experience managing at least one full-time direct report
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• End-to-end event planning and execution experience.
• Skilled in driving revenue and efficiency through utilisation planning, staffing models, and resource management.
• Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
• Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience.
• Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Key Competencies:

• Human-Centric Intuition: You have a natural ability to "Know Your People." You’ve demonstrated the insight to design campaigns that aren't just "nice to have," but reflect the deep-stated needs and business realities of a community, creating rituals that truly make a building a destination.
• The Blueprint Mindset: You are a master of Setting the Stage. You possess the rigor to plan with such thoroughness and clarity that the transition from vision to execution is effortless.
• Relational Stewardship: As a primary Connector, you build deep-rooted trust through authentic presence and relentless follow-through. Whether you’re navigating a tenant’s vision or a vendor’s logistics, you communicate with the mindset of a host and the precision of a partner.
• Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high-energy creative campaigns with the 5-star standard realities of execution. You have a sharp eye for what’s possible, ensuring that every ambitious idea is grounded in logistical excellence and operational capacity.
• Organization & Prioritization: You thrive in the "dance" of complex environments. You bring structure and reliability to the most intricate cultural rhythms, managing the calendar with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat.

Our Core Values:

Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!

A Quick Note About Salaries:

We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the building. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.