Experience Manager

LulaFit, Inc.; Dallas (TX); On-site; USD 85,000 - 89,000; Full time

Benefits offered by this job

Free employee-only medical coverage

4% employer 401(k) match

Free short-term disability

Job summary

LulaFit, Inc. seeks a seasoned hospitality and events leader to elevate the tenant experience at Tollway Plaza in Dallas. You will design and execute high-end programs, oversee lounges, spaces, and services, and partner with property teams to deliver exceptional service.

You will own the tenant experience, curate events, manage budgets, and drive engagement. A background in luxury hospitality and CRE, with strong communication and organizational skills, is essential.

Qualifications

• 4+ years of professional experience in hospitality, events, or CRE with luxury hospitality background.
• Proven ability to own service delivery, standards, and team performance in high-touch settings.
• Tech-savvy with experience using booking, scheduling, and collaboration tools.
• Adaptable and confident learning new systems for membership and program management.

Responsibilities

• Lead and launch the Onsite workplace experience program at Tollway Plaza in Dallas.
• Operate tenant lounges, meeting spaces, and amenities to optimize utilization and revenue.
• Curate tenant events, manage an annual event budget, and ensure strong attendee satisfaction.
• Build relationships with property management, ownership, and tenants; provide monthly impact reports.
• Support leasing with tours and renewal opportunities, adding hospitality touches to experiences.
• Develop tenant-facing communications, newsletters, signage, and digital campaigns.

Skills

Hospitality leadership

Event planning

Executive presence

Customer-centric

Tools

Google Workspace

Slack

Event platforms

Job description

Salary Range:$85K plus up to a $4K annual bonus based on top performance.

Benefits:

• FREE employee-only medical coverage
• a 4% employer 401(k) match
• FREE short-term disability

Other incredible benefits HERE.

Location:Dallas, TX located at the beautiful Tollway Plaza

Work Hours:Monday-Friday between 8:00am - 5:00pm with flexibility required based on tenant events and business needs.

Reports to:Senior Experience Director

Playbook x Onsite:

Playbook specializes in delivering exceptional hospitality services in Commercial Real Estate to fundamentally change the value proposition of the modern office. We’ve partnered with Tourmaline Capital Partners (TCP) across their national portfolio to represent and operate their workplace hospitality program and brand, Onsite. Onsite is a cutting edge, workplace experience platform that delivers what office tenants need to make every day productive and maximize their workplace outcomes. We deliver this through the four Onsite pillars: People, Services, Spaces, and Technology.

• Spaces designed for work, however, and wherever employees want
• Services curated for members, with programming designed to inspire collaboration
• People dedicated to building community and activating experiences
• Technology that enables it all to happen Onsite

Your Mission:

Your mission is to revolutionize the workplace by leading the high-end hospitality program that transforms the tenant experience at Tollway Plaza- a stunning office campus in Dallas. Your job is to create thriving hubs of connection, productivity, and wellbeing for those who work at Tollway by expertly leading and launching the Onsite workplace experience product.

Your Focus:

As a result of your time in this role, you will create a vibrant, sought-after destination where tenants feel genuinely connected, energized, and well-supported. Through thoughtfully curated experiences, strong partnerships, and unparalleled hospitality, you elevated the building and Onsite into a premier location to work, gather, and socialize.

Note: Onsite is the name of the program Playbook is running for Tourmaline Capital Partners (TCP) who owns the building. Your leadership played a pivotal role in reshaping the workplace experience, proving that office spaces can do more than function; they can inspire.

Outcomes You’ll Deliver:

• High Performing Amenity Operations: Operate and optimize tenant lounge, meeting, fitness, and outdoor spaces. Ensure seamless daily execution, driving growth in both utilization and monthly revenue performance.
• Programming Strategy and Execution: Curate and execute a calendar of tenant events that drive productivity, connectivity, longevity and community impact. Maintain high attendance and satisfaction while managing an annual event budget with precision.
• Hospitality Service Line Development: Launch and provide Onsite brand standard vertical services to tenants including curated catering menus, private event planning and coordinated service offerings.
• Trusted Client and Tenant Relationships: Build strong relationships with property management (Vanderbilt), ownership (Tourmaline), and the tenants you see every day. Proactively gather feedback, generate tailored recommendations, and deliver monthly reports that demonstrate impact.
• Leasing Support and Integration: Gain trust and develop relationships with leasing to support prospective tenant tour process and renewal likelihood of existing tenants. Add special hospitality touches to tour experiences.
• Effective Communication and Marketing: Implement tenant-facing communication strategies, including newsletters, signage, and digital campaigns, that drive awareness, participation, and revenue.
• Technology and Product: Oversee quality control of the Tollway Plaza building app to ensure tenants have seamless access to services, events, and programming. Monitor and maintain app content—such as reservations, highlights, and announcements—while supporting team members in keeping information fresh and engaging. Ensure all platforms, including our proprietary Playbook tech platform, enhance the tenant experience and streamline tenant access to meetings, fitness, and hospitality services.
• Strategic Partnerships: Establish and manage relationships with retail tenants and local vendor partners to enhance event offerings and the tenant experience while supporting the community surrounding the building.

Requirements:

• Experience. You have 4+ years of professional experience in hospitality, event planning, or commercial real estate (CRE), with a background in luxury hospitality, event management, or independent business ownership. Catering experience is a plus.
• Proven experience owning operational standards, service delivery, and team performance in high-touch environments.
• Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Key Competencies:

• Executive Presence. You are an expert at reading the room and understanding how to interact with your audience. You thrive in a room with tenants and can speak to your product and experience with eloquence and confidence
• Obsessively customer-centric. You have multiple examples of how you’ve exceeded what customers expected of you. Your previous managers would tell us that you have an innate hospitality mindset and are happiest when serving others.
• A highly organized and detail-oriented professional. You stay extremely organized and are constantly reprioritizing your own work because it’s what makes you most effective. Your previous managers would refer to you as a stellar multitasker.
• Results-driven. You have strategically moved the needle for past organizations by seeing the big picture, understanding the interconnectedness of decisions and activities, and using that insight to drive revenue and exceed your goals.
• A reliable team player. Your past managers would refer to you as dependable and collaborative. You thrive working as part of a small team (in this case, you’ll have one other colleague on site starting in April) and understand how your daily tasks contribute to the success of the entire operation. You come to work each day ready to “pick up an oar” and do what’s needed for your team to be successful.
• Creative and innovative mindset. You are authentically curious. You consistently envision new possibilities, generate ideas on your own, and execute them. You tackle challenges with original approaches, seeking unique ways to address issues and improve existing methods. You collaborate closely with others, knowing the sum is greater than its parts.

Our Core Values:

Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!

A Quick Note About Salaries:

We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the building. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.