Wellness Program Manager

Playbook; Phoenix (AZ); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Disability insurance

Fitness center access

Free parking

Coffee shop access

Job summary

Playbook in Phoenix, AZ seeks a Wellness Program Manager to oversee fitness, health, and wellness amenities, partnering with the experience team to elevate the workplace experience.

You will lead programming, classes, and events, build strong member relationships, and ensure high-quality service. The role emphasizes operational excellence and revenue-minded decision-making within a luxury setting.

Qualifications

• 4+ years of experience managing wellness or fitness center operations in corporate or luxury environments.
• Nationally recognized Personal Training certification.
• Experience owning operational standards, service delivery, and team performance in high-volume environments.
• Experience driving revenue and efficiency through utilization planning, staffing models, and resource management.

Responsibilities

• Oversee fitness, health, and wellness amenities and partner with experience team.
• Build relationships with fitness members and building employees.
• Support and execute wellness programming to elevate the workplace experience.
• Lead day-to-day operations: programming, classes, events, and budgeting.
• Coordinate instructors and payroll related to contract staff.
• Schedule classes, track attendance, and monitor KPIs.

Skills

Personal Training Cert

Wellness Operations

Revenue Growth

Staff Leadership

Cross-functional Collaboration

Tools

Google Workspace

Slack

Event Platforms

Job description

Pay Range: $70,000 plus 40% commission on all personal training sessions, and up to $4K annual bonus based on top performance.

Benefits:

• FREE employee-only medical coverage
• a 4% employer 401(k) match
• FREE short-term disability
• Other incredible benefits
• FREE access to the Esplanade Fitness Center, including locker room amenities, complimentary parking, and a daily free coffee from Perks Coffee Shop.

Location:

Phoenix, AZ located at the beautiful Esplanade.

Work Hours:

This position follows a set Monday–Friday schedule within our 6:00am–6:00pm operating hours. Starting schedule will be Mondays-Fridays, 8:00am-4:00pm. There is some flexibility with these hours as long as a consistent schedule is agreed upon. Schedule will be assessed on a regular basis to ensure we are best serving our members, and is subject to change.

Reports to:

Sr. Tenant Experience Director

Your Mission:

As the Wellness Program Manager at Esplanade, you will oversee all fitness, health, and wellness amenities while partnering closely with the experience team. You will build strong relationships with fitness members and building employees. In this role, you will support and execute wellness programming and elevate the overall wellness and workplace experience at Esplanade.

Your Focus:

As the Head Coach, you are the guardian of our standards—honing the craft of your team and ensuring our training, programming, and service are second to none. Through authentic connection and a commitment to excellence, you drive the energy and engagement that make our spaces a thriving hub. By clearing the way for our members to achieve their best, you fuel both personal longevity and the building's commercial success, proving that when our people flourish, the entire asset rises.

Outcomes You’ll Deliver:

• Member Experience & Relationship Building: Serve as a primary point of contact for fitness members, building strong relationships, welcoming new participants, and creating a positive, inclusive environment that encourages retention and engagement.
• Class & Program Execution: Oversee the day-to-day delivery of fitness programming including: teaching group classes, delivering personal training sessions, and assisting with site, public, and tenant events. Ensure all sessions are safe, engaging, and aligned with member needs.
• Facility Oversight & Operations: Maintain a clean, organized, and fully functional fitness space. Ensure equipment is properly used and cared for, coordinate towel delivery, stock locker room consumables, and ensure daily operations run smoothly and efficiently. Order necessary supplies, monitor inventory, and track expenses.
• Leadership & Accountability: Take ownership of your day-to-day responsibilities, prioritize tasks as needed, and maintain professionalism, organization, and attention to detail. Partner closely with the tenant experience team to support and serve building tenants.
• Instructor Support & Coordination: Support yoga instructors by managing subbing requests. Ensure instructors have what they need to deliver a high-quality experience while maintaining consistency with programming standards and member expectations. Track contract instructors hours accurately for payroll.
• Administrative: Schedule group fitness classes, track attendance and KPIs (e.g., member participation and fitness revenue), and support basic budgeting needs. Monitor engagement and gather feedback to help inform programming decisions and improve overall performance.

Requirements:

• 4+ years of experience managing wellness or fitness center operations, preferably in a corporate or luxury environment.
• Nationally recognized Personal Training certification
• Proven experience owning operational standards, service delivery, and team performance in high-volume or high-touch environments.
• Skilled in driving revenue and efficiency through utilization planning, staffing models, and resource management.
• Effective escalation owner, resolving complex event issues quickly while protecting the guest experience.
• Comfortable partnering cross-functionally with key stakeholders to deliver an exceptional experience.
• Tech-savvy, with experience using booking, scheduling, and collaboration tools (Google Workspace, Slack, event platforms).
• Adaptable and confident learning new systems for membership and program management.

Key Competencies:

• Customer & Community Focus: You have a natural ability to "read the room" and anticipate needs before they are voiced. You create a welcoming, personalized environment where community members feel valued and genuinely want to spend their time.
• Seamless Operational Execution: You are a master of the details. You organize your work with such clarity that the transition from a plan to a live experience is effortless. You prepare your team to deliver high-quality, mistake-free results, even in fast-paced environments.
• Relationship Management: As a natural connector, you build trust through authentic presence and a relentless effort to follow-through. Whether you are coordinating with a member or a vendor, you communicate with the heart of a host and the reliability of a trusted partner.
• Balanced "Craft" & Reality: You possess the entrepreneurial edge to balance high-energy creative programming with the realities of execution. You know how to assess what is realistically possible, ensuring projects align with your team's actual budget, logistics, and capacity, while still going above and beyond to wow your members.
• Organization & Prioritization: You thrive in the dance of complex, ever-changing environments. You manage schedules and prioritize tasks effectively with a level of poise and prioritization that ensures the building’s heartbeat never skips a beat.

Our Core Values:

Playbook's culture is based on a shared respect for our lived values HERE. Fit with our values is a critical component of our hiring process, and you and all of our colleagues are expected to live our core values in interactions with team members, customers, and stakeholders. An assessment of how you have exhibited our values is also an important part of your performance review process.

Our Commitment To You:

Playbook is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know the more inclusive we are, the greater our impact will be!

A Quick Note About Salaries:

We list salaries based on a few key factors. These include location-specific budgets, market trends, team size, and the scope of the building. Since we’re a national company working with office properties of all shapes and sizes, the listed salary is tailored specifically to this role and may differ from similar-titled roles on our Careers Page. Curious or want to chat more about it? We promise to be open and transparent about these details throughout our interview process.