Sales and Marketing Manager

Semmelmann Interiors; Fort Worth (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

A luxury interior design firm in Fort Worth, Texas, is seeking a Sales & Marketing Manager to oversee revenue growth and demand generation. This strategic role demands a candidate with a minimum of 7 years experience in high-value sales and marketing, ideally within the luxury design sector. The successful candidate will lead a growing team, manage multiple marketing channels, and protect the brand while ensuring consistent revenue collection. Candidates interested in joining a high-energy and innovative team should apply now.

Qualifications

• 7+ years in high value sales, marketing, or growth leadership.
• Experience in luxury design, custom homes, or adjacent luxury services.
• Proven success managing teams and meeting revenue targets.
• Proven success managing teams and revenue targets.
• Strong understanding of consultative, long cycle sales.
• Expert in CRM software, Scorecard management, and KPI dashboards.
• Hands-on leadership with humility and accountability with direct communication and deep respect for clients, designers and teammates.

Responsibilities

• Own revenue targets and maintain pipeline health.
• Implement clear sales processes and define qualification criteria.
• Manage all marketing channels to ensure brand alignment.
• Partner with our Visionary on pricing strategy and final approvals
• Ensure revenue is booked and collected, not just signed
• Design, implement, and enforce a clear sales process inside Houzz Pro
• Define pipeline stages, qualification criteria, and close standards
• Establish weekly sales metrics reviewed in leadership meetings
• Improve follow up discipline and eliminate dropped opportunities
• Build forecasting accuracy aligned to capacity and delivery
• Own marketing strategy with accountability for signed contracts, not vanity metrics
• Manage all marketing channels, including social media, website and lead forms, awards & PR, print & partnerships, Shopify product sales, trade program, and product development
• Improve and enforce brand standards aligned with luxury clientele and our core values
• Optimize spend within monthly budget
• Protect and elevate our brand positioning
• Ensure all messaging reinforces our brand identity
• Eliminate misaligned leads, ego-driven marketing, and margin erosion
• Represent the brand with polish, discretion, and confidence
• Lead and develop a team of four (and growing)
• Hire, coach, performance-manage, and replace as needed
• Address skill gaps, set weekly priorities, KPIs, and expectations, and foster a culture of gratitude, ownership, and excellence
• Personally steward high value relationships with builders, architects, realtors, and trade partners
• Represent the firm at selected industry and philanthropic events and organizations
• Prioritize relationships that produce aligned, high value work and cultivate a formal referral strategy

Skills

High value sales

Marketing leadership

Consultative sales

CRM software expertise

Team management

Tools

Houzz Pro

Shopify

Job description

Luxury Interior Design | Leadership Team

Company Overview

Semmelmann Interiors is a premier, award-winning interior design firm specializing in high-end residential and commercial projects. We deliver luxury, innovative, and impeccably crafted spaces with a turn-key, concierge-level client experience. Our team values creativity and collaboration in shaping exceptional interiors that elevate everyday living.

Role Summary

The Sales & Marketing Manager owns revenue growth, pipeline quality, and brand-led demand generation for a luxury interior design firm serving high net worth homeowners.

This role exists to fully elevate our Visionary out of the day-to-day sales and marketing, build a scalable revenue engine, and protect the luxury client experience while driving $7-10M in annual collected revenue.

This role is not for someone who wants to run marketing or manage sales. This is a strategic leader, disciplined operator, and trusted closer, who values stewarding long-term relationships.

What Success Looks Like

• $7-10M in booked and collected revenue
• 50-60 high-quality projects annually (80% new build, full-service)
• 5x pipeline coverage aligned with design capacity
• Visionary fully elevated from sales and marketing execution
• A trained, accountable, high-performing sales and marketing team
• Consistent lead quality aligned with a $150k minimum project threshold
• Clear, repeatable sales and marketing systems documented and followed

Key Responsibilities

Revenue Ownership and Sales Leadership

• Own revenue targets and pipeline health
• Personally participate in discovery, pricing, and closing as needed, especially for top-tier clients
• Oversee qualification standards, to ensure alignment with budget minimums, scope fit, timeline readiness, and decision authority
• Partner with our Visionary on pricing strategy and final approvals
• Ensure revenue is booked and collected, not just signed

Sales Process and Systems

• Design, implement, and enforce a clear sales process inside Houzz Pro
• Define pipeline stages, qualification criteria, and close standards
• Establish weekly sales metrics reviewed in leadership meetings
• Improve follow up discipline and eliminate dropped opportunities
• Build forecasting accuracy aligned to capacity and delivery

Marketing Strategy and Demand Generation

• Own marketing strategy with accountability for signed contracts, not vanity metrics
• Manage all marketing channels, including, social media, website and lead forms, awards & PR, print & partnerships, shopify product sales, trade program, and product development
• Improve and enforce brand standards aligned with luxury clientele and our core values
• Optimize spend within monthly budget

Brand Stewardship and Luxury Positioning

• Protect and elevate our brand positioning
• Ensure all messaging reinforces our brand identity
• Eliminate misaligned leads, ego-driven marketing, and margin erosion
• Represent the brand with polish, discretion, and confidence

Team Leadership and Accountability

• Lead and develop a team of four (and growing)
• Hire, coach, performance-manage, and replace as needed
• Address skill gaps, set weekly priorities, KPIs, and expectations, and foster a culture of gratitude, ownership, and excellence

Partnerships and Relationship Growth

• Personally steward high value relationships with builders, architects, realtors, and trade partners
• Represent the firm at selected industry and philanthropic events and organizations
• Prioritize relationships that produce aligned, high value work and cultivate a formal referral strategy

Qualifications

Required

7+ years in high value sales, marketing, or growth leadership

Experience in luxury design, custom homes, real estate, or adjacent luxury services

Proven success managing teams and revenue targets

Strong understanding of consultative, long cycle sales

Expert in CRM software, Scorecard management, and KPI dashboards

Hands‑on leadership with humility and accountability with direct communication and deep respect for clients, designers and teammates

Preferred

Comfortable operating in boutique environments with professional standards

A leader who owns revenue, builds systems, protects our brand, develops people, and earns trust

How to Apply

Interested candidates should submit a resume & cover letter to [e-mail] and complete a Culture Index Survey https://go.cultureindex.com/p/spBmTtzCsww

Semmelmann Interiors is a faith-based company with a unique business model and our own exclusive product line. If you are a high-energy, fast-paced, tech-savvy, quick learner, apply now and join our dedicated team! We care about the "who," not just the "what," and are passionate about the work we do in our exciting industry. As a turnkey service providing endless design possibilities, we create things that are unseen, and do the unknown.

We are innovative and progressive; our industry experience is unsurpassed. Knowing the tools of the trade, we use and actively invest in state‑of‑the‑art technology. We've been commended with many acclaims in editorials, awards, and other recognitions.

Our culture and core values aren't just words on paper. We are a faith and family‑focused company that lives by our core values in and outside of work, who loves to elevate and build people up with positivity and praise. We offer a great work‑life balance and think of our company as one big family doing what we love.

Our Core Values are:

• The Spirit of Living is in the Giving – Believers, a giver’s heart, accepting of everyone, love people, community, spirited.
• Fingers in the Dirt – Doers, work ethic, shows initiative, hunger for achievement, nothing is beneath us.
• Experts with Excellence – Experts in our field, competent, skilled in trade, overachievers, and teachers.
• Attitude with Gratitude – Genuine, positive, real, authentic, respect for others, grateful.
• Relationships – All relationships matter. Care about the client, work family, and anyone who walks through our threshold. Do unto others as you would have them do unto you. Make an effort to invest in people.