Sales and Business Develpment Representative

CoatingsHQ; Midland (TX); On-site; USD 50,000 - 75,000; Full time

Job summary

CoatingsHQ in Midland, Texas is seeking a motivated Sales & Business Development Representative to grow our contractor customer base across Midland, Odessa, and West Texas. You will engage new prospects, build long-term relationships, and convert opportunities into recurring business through on-site visits, quotes, and tailored coating-system recommendations.

Responsibilities include prospecting via phone, social media, and in-person visits; maintaining a CRM-driven sales pipeline; promoting

Qualifications

• Ability to work full-time in Midland, TX.
• Valid driver’s license and reliable transportation.
• Strong verbal and written communication skills.
• Experience in outside sales or B2B sales preferred.
• Comfortable using CRM and social media professionally.

Responsibilities

• Develop new contractor and commercial customer accounts.
• Build and maintain long-term relationships with customers.
• Prospect for new business through multiple channels.
• Visit contractors and prospective customers in the local market.
• Prepare quotes and follow up on opportunities.
• Maintain an organized sales pipeline in CRM.
• Promote training programs and learn product lines.

Skills

Sales skills

Relationship building

Prospecting

CRM proficiency

Content creation

Social media management

Tools

CRM software

Job description

About CoatingsHQ

CoatingsHQ is a growing professional coatings supplier based in Midland, Texas. We provide contractors and customers with decorative concrete coatings, epoxy systems, polyaspartics, flake and metallic systems, surface-preparation products, tooling, equipment rentals, training, and technical product support.

We are looking for a motivated Sales & Business Development Representative to help us continue building our contractor customer base throughout Midland, Odessa, and the surrounding West Texas market.

This is not a position for someone who wants to simply sit behind a counter and wait for customers. We are looking for someone who enjoys meeting people, developing relationships, prospecting for new business, creating content, and turning opportunities into long‑term customers.

What You’ll Do

• Develop new contractor and commercial customer accounts
• Build and maintain long‑term relationships with existing customers
• Prospect for new business through phone calls, social media, direct outreach, business visits, and jobsites
• Visit contractors and prospective customers throughout the local market
• Assist customers with product selection, estimating, and complete coating‑system recommendations
• Prepare quotes and consistently follow up on open opportunities
• Maintain an organized sales pipeline and document customer activity in our CRM
• Identify upcoming contractor projects and material requirements
• Promote CoatingsHQ contractor training programs and events
• Help convert new installers and tradespeople into recurring coatings customers
• Learn our epoxy, polyaspartic, flake, metallic, sealer, surface‑preparation, tooling, and equipment product lines
• Support customers with equipment rentals and related products
• Assist customers in‑store and provide a high level of service
• Develop relationships with contractors currently purchasing from competing suppliers
• Help identify new products, customer needs, and opportunities within the West Texas market

Social Media & Digital Sales

Social media is an important part of this position. The successful candidate must be comfortable appearing on camera, creating content, and using social platforms to develop business.

Responsibilities include:

• Create short‑form videos/Reels featuring products, projects, training, educational content, and store activity
• Create photo posts, Stories, and educational carousel content
• Post content through both a company‑owned representative profile and CoatingsHQ social accounts
• Engage with contractors and potential customers online
• Prospect for new contractor relationships through targeted direct messages
• Respond to social‑media inquiries and convert qualified conversations into CRM leads
• Use social media to generate store visits, training registrations, quotes, and sales

You do not need to be a professional content creator, but you must be willing to consistently appear on camera and become a recognizable representative of CoatingsHQ.

Who We’re Looking For

We are looking for someone who is:

• Self‑motivated and comfortable working independently
• Competitive and results‑oriented
• Confident approaching new people and businesses
• Comfortable prospecting and generating their own opportunities
• Personable and capable of building strong contractor relationships
• Organized with consistent follow‑up habits
• Comfortable using CRM and sales technology
• Comfortable creating and appearing in social‑media content
• Willing to learn technical coating systems and products
• Professional when representing CoatingsHQ in the store, online, and in the field
• Able to balance customer service with proactive business development
• Accountable for measurable sales and prospecting goals

Preferred Experience

Experience in one or more of the following is highly desirable:

• Decorative concrete coatings
• Epoxy flooring
• Concrete polishing
• Flooring
• Paint or coatings
• Construction materials
• Contractor supply
• Equipment or tool sales
• Outside sales
• B2B sales

Direct coatings experience is preferred but not required. We are willing to provide extensive product and industry training to the right candidate with strong sales ability, work ethic, and willingness to learn.

Compensation

• Base salary: $50,000–$75,000 per year, depending on relevant experience
• Plus performance‑based sales commission
• Significant earning potential for a strong producer
• Product and industry training provided
• Opportunity to grow professionally as CoatingsHQ expands

Performance Expectations

This is a results‑driven sales position. The representative will be accountable for measurable performance including:

• Sales revenue
• New accounts developed
• Contractor prospecting activity
• Customer follow‑up
• Sales pipeline development
• Outside‑sales activity
• CRM compliance
• Social‑media outreach and lead generation
• Training registrations and customer development

After the initial training and ramp‑up period, the position carries a minimum monthly sales target of $50,000, with the expectation that a successful representative will continue developing beyond that level.

Requirements

• Valid driver’s license
• Reliable transportation
• Ability to work full‑time in Midland, Texas
• Strong verbal and written communication skills
• Comfortable using social media professionally
• Comfortable working both independently and as part of a team
• Ability to learn technical product information
• Ability and willingness to prospect for new business
• Basic computer and smartphone proficiency

Location

Midland, Texas

This position serves customers throughout Midland, Odessa, and the surrounding West Texas market.

Why CoatingsHQ?

We’re building more than a coatings store. Our goal is to become the premier resource for professional coatings contractors in West Texas through quality products, technical support, hands‑on training, equipment, and strong contractor relationships.

For the right salesperson, this is an opportunity to get involved while we’re growing, build a substantial customer base, and have a direct impact on the growth of the company.