Sales Advisor

Bergstrom Appleton Genesis; Appleton (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive Benefits

Two weeks PTO

401(k) plan with company match

Paid holidays

Wellness Program

Employee Assistance Program

Job summary

Bergstrom Appleton Genesis is seeking a Sales Advisor to guide guests through the car buying process with a focus on service and transparency. You will be the single point of contact from initial contact to final delivery, delivering an enjoyable, pressure-free experience.

The role emphasizes product knowledge, consultative selling, and end-to-end process management, with opportunities to grow within Wisconsin’s largest automotive group.

Qualifications

• Excellent communication and interpersonal skills.
• Experience in automotive, retail, or customer service is a plus but not required.

Responsibilities

• Serve as the primary guest contact and build strong relationships throughout the buying journey.
• Maintain deep knowledge of vehicle inventory, pricing, and features to match guests with the right vehicle.
• Provide consultative, transparent solutions and upfront pricing without negotiation pressure.
• Manage the full sales process including tests drives, trade-ins, financing, and paperwork.
• Follow up after sale to foster long-term guest relationships and referrals.
• Collaborate with service and parts teams to ensure a seamless guest experience.

Skills

Excellent communication

Interpersonal skills

Time management

Organizational skills

Guest-focused

Education

High school diploma or equivalent

College degree in business or related field (a plus)

Tools

CRM systems

Microsoft Office

Google Suite

Job description

Sales AdvisorBergstrom Appleton GenesisAt Bergstrom Automotive, we are redefining the car buying experience by offering a transparent and straightforward sales process. Our unique approach eliminates traditional negotiations and provides our guests with a single point of contact throughout their entire purchasing process.We are seeking a guest-focused, enthusiastic, and knowledgeable Sales Consultant to join our team. In this role, you will guide guests through the entire car buying process, from initial contact to final delivery, ensuring a seamless and enjoyable experience. Your primary responsibility is to provide expert advice, understand guest needs, and offer them the best solutions without the pressure of negotiation.Schedule: Monday-Saturday (5-day work week)Monday–Thursday: Shifts scheduled between 8:00 AM – 7:00 PM2 early shifts / week (8:00 AM – 5:00 PM)2 late shifts / week (10:00 AM – 7:00 PM)Friday: 8:00 AM – 6:00 PMSaturday: 8:00 AM – 5:00 PMScheduled 3 Saturdays per month, with one weekday off during those weeksPay: Earning potential exceeding $100,000/year! Our Sales Advisors earn a monthly base salary plus a monthly bonus based on their sales performance, not a percentage of the sale price. (Average yearly income is $90k+) What You'll DoGuest Engagement: Serve as the primary point of contact for guests, building strong relationships and ensuring a positive experience from start to finish.Product Knowledge: Maintain a deep understanding of our vehicle inventory and brands, including features, pricing, and specifications, to effectively match guests with the right vehicle.Consultative Selling: Listen to guests' needs and preferences, offer tailored solutions, and provide clear, honest information to help them make informed decisions.Transparency: Present all pricing and financing options upfront, ensuring guests understand the value and benefits of our negotiation-free pricing model.Process Management: Manage the entire sales process, including vehicle selection, test drives, trade-ins, financing, and paperwork, all while maintaining a high level of guest satisfaction.Follow-Up: Provide ongoing support and follow-up after the sale, addressing any questions or concerns, and fostering long-term guest relationships.Collaboration: Work closely with other departments, including service and parts, to ensure a smooth handoff and exceptional overall experience for the guest. What We're Looking ForValid driver’s license with a clean driving record is required.High school diploma or equivalent required; a college degree in business or a related field is a plus.Previous experience in automotive sales, retail sales, or customer service is preferred but not required.Excellent communication and interpersonal skills, with a focus on building relationships and guest satisfaction.Strong organizational and time management skills.Ability to work in a fast-paced, team-oriented environment.Must be goal-driven, self-motivated, and possess a strong desire to succeed.Basic computer proficiency, including experience with CRM systems and Microsoft Office or Google Suite. Our Commitment to YouAt Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:Competitive CompensationComprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)Exclusive Discounts: Save on vehicles, service, and partsFinancial Security: 401(k) plan with company match (for full-time team members)Work-Life Balance: Paid holidays (for full-time team members)Wellness Support:Wellness ProgramFree Team Member ClinicAccess to a Free Health CoachEmployee Assistance ProgramTeam Recognition: Employee Referral ProgramCareer Development: Ongoing training and opportunities for growth and advancementAt Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!Join Wisconsin’s Largest and Most Award-Winning Automotive Group!Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across 40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!