Associate Brand Manager, Josh Cellars & Josh Cellars Reserve

Deutsch Family Wine & Spirits; Connecticut; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Deutsch Family Wine & Spirits is seeking an Associate Brand Manager to support Josh Cellars brand marketing from its Stamford, CT office. The role involves executing media plans, coordinating with external agencies, and collaborating with cross-functional partners to grow brand awareness and loyalty.

You will work closely with the Senior Brand Manager, manage budgets, and contribute to annual marketing plans across advertising, events, PR, and influencer activities.

Qualifications

• BS/BA in Marketing or Communications; MBA preferred.
• Minimum 2+ years marketing/industry experience.
• Strong analytical skills; experience with syndicated data (IRI) preferred.
• Proficiency in Excel and PowerPoint; budget management understood.
• Excellent communication and presentation skills.
• Ability to work autonomously and influence across the organization.

Responsibilities

• Support the SBM on the development and execution of Josh’s annual media plan.
• Contribute to development of media partnerships and brand messaging.
• Serve as primary day-to-day contact with the external media agency and manage timelines.
• Conduct media mix analysis with cross-functional partners to evaluate effectiveness.
• Stay at the forefront of media innovation and new platforms.
• Contribute to Josh Cellars annual marketing plan including events, PR, influencers, and budget.
• Prepare internal brand team presentations and briefings.
• Collaborate on above-the-line campaigns with agency and internal teams.
• Analyze sales data and brand research to derive actionable insights.
• Assist in Josh brand budget coding and invoice management.
• Coordinate founder involvement in brand and sales events.
• Fulfill team administrative needs as they arise.

Skills

Marketing experience

Analytical skills

IRI data

Excel

PowerPoint

Budget management

Communication skills

Presentation skills

Autonomy & influence

Education

BS/BA in Marketing or Communications; MBA preferred

Tools

Microsoft Excel

PowerPoint

Job description

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.

Deutsch Family Wine & Spirits is seeking an Associate Brand Manager to work on its industry-leading Josh Cellars brand.

A position is based out of our Stamford, CT office, yet offers a high degree of flexibility for those living/commuting within the NYC area. The position will require, on average, 2 days per week in the office.

Reporting into a Senior Brand Manager, the Associate Brand Manager (ABM) will play a critical support role in developing strategic brand plans and executing marketing programs as part of the Josh Cellars brand team.

The role will support the Senior Brand Manager (SBM) in the execution of consumer-facing marketing on the brand, with the objective of driving awareness, brand love and loyalty with current and prospective drinkers. Baseline media knowledge is a must, as the ABM will play a critical role in the development and execution of Josh’s multi-million-dollar annual media plan.

Responsibilities

• Support the SBM on the development and execution of Josh’s annual media plan, which spans digital platforms such as Hulu, Netflix, HBO Max, YouTube, Instagram and TikTok.
• Contribute to the development of custom creative units for media partnerships and placements, ensuring clarity of brand messaging and application of the Josh Cellars brand world aesthetic.
• Serve as the primary day‑to‑day contact with the external media agency, contributing to and consolidating team feedback, overseeing campaign trafficking, managing project deadlines, facilitating meetings, and managing the budget/invoicing.
• Play a role in marketing mix analysis, working with the media agency, internal cross‑functional partners and other members of the brand team to evaluate media’s efficiency and effectiveness.
• Stay at the forefront of media innovation, proactively surfacing new platforms, buying methods, creative opportunities or targeting capabilities to the larger team on an ongoing basis.
• Contribute to the development and execution of the Josh Cellars annual marketing plan, which addresses all aspects of the marketing mix including advertising and media promotion, events & PR, influencers, new product development, and budget setting/management.
• Play a role in internal brand team presentations.
• Work closely with the SBM on Josh’s above‑the‑line communications campaigns, inclusive of agency briefings, content development, and execution.
• Analyze Josh Cellars sales data, activity evaluations and brand research sources to derive key actionable business insights in support of annual brand planning and ad hoc performance reporting.
• Help manage the Josh brand budget, including coding and entering invoices.
• Serve as the day‑to‑day contact for the Josh Cellars brand founder, managing his participation in brand & sales events, processing product requests, and answering miscellaneous questions that arise.
• Fulfill Josh Cellars team administrative needs as they arise.

Qualifications

• BS/BA degree, preferably in Marketing or Communications; MBA preferred
• Minimum 2+ years marketing /industry experience
• Strong analytical skills are a must, experience in syndicated data (IRI) preferred
• Strong ability to hold themselves and others to the highest standards of quality in creation and execution of marketing activity
• Able to operate with significant autonomy and influence with functions and entities that work closely with all levels of the organization and the distributor network
• Excellent command presence as well as polished active listening skills
• Excellent written and verbal communication skills, including strong presentation skills
• Ability to function effectively in a fast‑paced, multi‑faceted business environment
• Strong strategic and decision‑making skills
• Ability to take initiative, develop and seek out creative and innovative ideas
• Strong interpersonal skills and the ability to effectively interface at all levels within the organization and outside the company
• Understanding of financial P&L and budget management
• Excellent written and verbal communication skills, including strong presentation skills
• High level of proficiency in Microsoft Excel and PowerPoint

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award‑winning company to include a Spirits Portfolio. Today the company is renowned for its brand‑building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award‑winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award‑winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Spirits, Luksusowa Vodka and Cantera Negra Tequila.

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Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com