Sales Account Executive

Wkmg-Tv 6; Orlando (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

WKMG-TV in Orlando is seeking a Multi-Media Account Executive to drive new business across digital and traditional platforms, building relationships with advertisers and delivering measurable results.

You will develop strategic plans, manage pipeline in Salesforce, collaborate with creative and research teams, and close deals ensuring revenue growth.

Qualifications

• Proven success in multi-platform advertising sales.
• Ability to develop new advertisers and revenue streams.
• Strong closing and negotiation skills.
• Proficient in digital marketing platforms and analytics.

Responsibilities

• Develop New Business Advertisers for Multi-Media Platforms.
• Fluent in various Digital Marketing Platforms.
• Google Analytics Certified a plus.
• Create strategic business plan to meet and exceed revenue goals.
• Maintain new business pipeline using Salesforce on a daily basis to ensure new business prospects are refreshed weekly to increase new clients on a monthly basis.
• Target, cultivate, and develop new accounts with White Glove service, ensuring long term client retention.
• Create Valid Business Reason for clients to meet, utilize research for an effective Customer Needs Analysis, then develop proposals which focus on KPI's (client needs) and have conversion metrics in place.
• Upsell new clients as relationship builds and campaigns perform with additional assets in our product line.
• Involve our creative team, research team, and sales managers to address marketing points uncovered during the Client Needs Analysis.
• Responsible for using all station-provided sales tools & software (i.e. WideOrbit, Salesforce, WideOrbit Media Sales, Comscore)

Skills

Multi-platform sales

Digital marketing

Sales prospecting

CRM Salesforce

Analytics

Education

College degree preferred

Tools

Salesforce

WideOrbit

Comscore

Job description

WKMG/ Graham Media Group's CBS Affiliate located in beautiful Orlando; Florida has an opening for a Multi-Media Account Executive. The ideal candidate will have proven success in Multi-Platform New Business & Digital Media Sales, is highly motivated, has the drive to develop new advertisers, is a team player. You will have a proven track record of producing revenue on multiple platforms, strong new business development experience, the ability to negotiate effectively, and strong closing skills.

RESPONSIBILITIES:

• Develop New Business Advertisers for Multi-Media Platforms.


• Fluent in various Digital Marketing Platforms.


• Google Analytics Certified a plus.


• Create strategic business plan to meet and exceed revenue goals.


• Maintain new business pipeline using Salesforce on a daily basis to ensure new business prospects are refreshed weekly to increase new clients on a monthly basis.


• Target, cultivate, and develop new accounts with White Glove service, ensuring long term client retention.


• Create Valid Business Reason for clients to meet, utilize research for an effective Customer Needs Analysis, then develop proposals which focus on KPI's (client needs) and have conversion metrics in place.


• Upsell new clients as relationship builds and campaigns perform with additional assets in our product line.


• Involve our creative team, research team, and sales managers to address marketing points uncovered during the Client Needs Analysis.


• Responsible for using all station-provided sales tools & software (i.e. WideOrbit, Salesforce, WideOrbit Media Sales, Comscore)

JOB QUALIFICATIONS:

• Ability to sell multi-platform advertising assets.


• Passionate, creative, motivated self-starter


• Team Player


• Exceptional prospecting skills


• College degree preferred but not required.


• Ability to read, write and speak English.


• Reliable transportation required.


• Must possess and maintain valid driver's license with a safe driving record acceptable to the company and reliable transportation for sales calls.

LOCATION OF POSITION:

WKMG -TV

4466 N. JOHN YOUNG PARKWAY

ORLANDO, FL 32804

WKMG-TV - Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WKMG-TV/ GMG will comply with applicable state and local laws prohibiting employment discrimination.

Note: Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.