Sales Account Executive

41NBC/WMGT-DT; Macon (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

41NBC/WMGT-DT in Macon, GA is seeking a Sales Account Executive to drive advertising revenue across TV and digital platforms. You will identify new business, present customized solutions, manage client relationships, and coordinate campaigns with cross‑functional teams.

Responsibilities include maintaining accurate sales records, meeting revenue targets, and representing the station at local events. A proven track record in media or advertising sales is preferred.

Qualifications

• Experience in lead generation and account management.
• Strong communication and relationship-building skills.
• Valid driver's license and reliable transportation; familiarity with CRM tools.

Responsibilities

• Identify and qualify new business leads; conduct sales presentations; develop customized advertising solutions across TV and digital platforms.
• Manage existing accounts; monitor campaign performance; ensure client expectations through responsive service and regular communication.
• Collaborate with sales management, marketing and production teams to create effective proposals and coordinate campaign execution.
• Maintain accurate sales records; meet revenue and activity goals; represent 41NBC at local events and industry functions.

Skills

Lead Generation

Account Management

Communication

Relationship Building

Customer Service

CRM Tools

Microsoft Office

Driver's License

Tools

CRM Tools

Microsoft Office

Driver's License

Job description

Company Description

WMGT-TV, branded as 41NBC/WMGT-DT, is a long-standing NBC affiliate serving the Middle Georgia area since 1968. The station has a deep history in local broadcasting and has continually evolved, including relocating to a renovated downtown Macon warehouse that supports the city's revitalization. After relaunching its news department in 2004, 41NBC has focused on delivering fresh, relevant news and content to its viewers. The station transitioned to digital-only broadcasting in 2009 and has maintained a strong local presence, emphasizing community connection and growth. As part of the Greater Macon media landscape, 41NBC offers team members the opportunity to contribute to a trusted local news and entertainment brand.

Role Description

The Sales Account Executive is a full-time, on-site role based in Greater Macon, responsible for driving advertising revenue and cultivating strong client relationships for 41NBC. Day-to-day activities include identifying and qualifying new business leads, conducting sales presentations, and developing customized advertising solutions across the station's television and digital platforms. The role involves managing existing accounts, monitoring campaign performance, and ensuring that client expectations are met through responsive service and regular communication. The Sales Account Executive will collaborate closely with sales management, marketing, and production teams to create effective proposals and coordinate campaign execution. The position also requires maintaining accurate sales records, meeting revenue and activity goals, and representing 41NBC at local events and industry functions.

Qualifications

• Candidates should possess skills in Lead Generation to identify, research, and develop new advertising opportunities.
• Candidates should possess skills in Account Management to oversee client portfolios, renew contracts, and grow long-term partnerships.
• Candidates should possess strong Communication skills to present proposals, negotiate agreements, and convey value clearly to clients.
• Candidates should possess skills in Relationship Building to establish trust, maintain rapport, and network within the Greater Macon business community.
• Candidates should possess Customer Service skills to respond promptly to client needs, resolve issues, and ensure positive campaign experiences.
• Relevant qualifications include prior sales or media advertising experience, a valid driver's license and reliable transportation, and familiarity with CRM tools and Microsoft Office.
• Beneficial qualifications include experience in broadcast or digital media sales, knowledge of the Middle Georgia market, strong analytical abilities, and a goal-oriented mindset with the ability to work independently and within a team.