RTD Brand Growth Lead — Innovation & Strategy

Sazerac; Murphy (NC); On-site; USD 135,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401K

Paid time off

Job summary

Sazerac is seeking a Brand Manager for RTD brands to lead strategy, innovation, and commercial performance. You will guide cross-functional teams to accelerate growth, strengthen brand equity, and deliver business results.

Responsibilities include owning the brand plan, leading innovation, and partnering with Sales, Finance, and Supply Chain to optimize profitability. A strong background in consumer products and data-driven decision making is required.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years in Brand Management, Marketing, Innovation, or Commercial Leadership.
• Experience in beverage alcohol, RTD, CPG, beer, wine & spirits, or related industries.
• Proven success leading brand strategy and delivering measurable growth.
• Experience leading cross-functional projects across Sales, Finance, Supply Chain, Operations, R&D, and external partners.

Responsibilities

• Own the strategy and performance of RTD brands, driving growth and equity.
• Lead annual business plans to meet volume, revenue, market share, and profitability goals.
• Translate insights into growth strategies and actionable business plans.
• Oversee the innovation pipeline and multi-year roadmap for brands.
• Manage budgets, pricing, and investments to maximize ROI.
• Coach and develop Associates and build marketing capability.

Skills

Brand management

Marketing

Innovation

Commercial leadership

Cross-functional leadership

Forecasting

Budget management

ROI analysis

Data analytics

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Circana

NielsenIQ

IRI

Numerator

Job description

Sazerac is seeking a Brand Manager for RTD brands to lead strategy, innovation, and commercial performance. You will guide cross-functional teams to accelerate growth, strengthen brand equity, and deliver business results.

Responsibilities include owning the brand plan, leading innovation, and partnering with Sales, Finance, and Supply Chain to optimize profitability. A strong background in consumer products and data-driven decision making is required.