RSC Marketing Services Coordinator

Texas A&M University System; Commerce (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

East Texas A&M University in Commerce, TX seeks a Marketing Services Coordinator to lead the Rayburn Student Center's marketing, communications, and brand efforts. You will oversee the Marketing Services Office, supervise student staff, and direct planning, production, and assessment of campaigns that support campus priorities.

In partnership with University Marketing & Communications, you will ensure brand consistency, expand campus marketing and print services, and develop innovative,

Responsibilities

• Strategic Leadership & Department Administration: Provide strategic leadership for all Marketing Services operations, aligning departmental priorities with the mission, strategic plan, and enrollment objectives of the Rayburn Student Center and EMSA.
• Marketing & Brand Strategy: Develop and oversee comprehensive annual marketing strategies supporting university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.
• Creative Services & Design Operations: Provide executive oversight for graphic design, multimedia production, photography, videography, environmental graphics, digital publications, and promotional materials.

Job description

Job Title

RSC Marketing Services Coordinator

Agency

East Texas A&M University

Department

Sam Rayburn Student Center

Proposed Minimum Salary

Commensurate

Job Location

Commerce, Texas

Job Type

Staff

Job Description

SUMMARY:

The Marketing Services Coordinator provides strategic leadership for the Rayburn Student Center's marketing, communications, brand stewardship, creative services, print production, and promotional operations. Reporting to the Director, this position oversees the Marketing Services Office, supervises the Marketing Services student employees, and directs the planning, production, and assessment of marketing initiatives supporting the department, the division, and the university priorities. In partnership with University Marketing & Communications, helps ensure institutional brand consistency, expands campus marketing, and print services, strengthens student engagement, and develops innovative, revenue-generating creative service opportunities.

DUTIES & RESPONSIBILITIES:

Strategic Leadership & Department Administration

• Provide strategic leadership for all Marketing Services operations, aligning departmental priorities with the mission, strategic plan, and enrollment objectives of the Rayburn Student Center and EMSA.
• Develop annual operating plans, performance metrics, staffing strategies, and long-range initiatives that support continuous growth, operational efficiency, and exceptional customer service.
• Establish departmental policies, creative standards, operational procedures, and quality assurance measures that promote consistency and accountability.
• Advise the Director on marketing strategy, organizational communications, technology investments, staffing needs, and emerging trends affecting higher education marketing.

Marketing & Brand Strategy

• Develop and oversee comprehensive annual marketing strategies supporting university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.
• Serve as the department's primary liaison with University Marketing & Communications to steward university brand standards, campus marketing guidelines, and review design practices.
• Direct the creative vision for major campaigns while ensuring consistent messaging across digital, print, environmental, and promotional communications.
• Identify opportunities to strengthen the East Texas A&M brand through innovative marketing initiatives and collaborative campus partnerships.

Creative Services & Design Operations

• Provide executive oversight for graphic design, multimedia production, photography, videography, environmental graphics, digital publications, and promotional materials.
• Supervise the Marketing Services staff while establishing creative direction, production priorities, quality standards, and project approval processes.
• Maintain universit