Marketing Services Lead - Brand & Campaigns

Texas A&M University System; Commerce (TX); On-site; USD 42,000 - 64,000; Full time

Job summary

East Texas A&M University in Commerce, TX seeks a Marketing Services Coordinator to lead the Rayburn Student Center's marketing, communications, and brand efforts. You will oversee the Marketing Services Office, supervise student staff, and direct planning, production, and assessment of campaigns that support campus priorities.

In partnership with University Marketing & Communications, you will ensure brand consistency, expand campus marketing and print services, and develop innovative,

Responsibilities

• Strategic Leadership & Department Administration: Provide strategic leadership for all Marketing Services operations, aligning departmental priorities with the mission, strategic plan, and enrollment objectives of the Rayburn Student Center and EMSA.
• Marketing & Brand Strategy: Develop and oversee comprehensive annual marketing strategies supporting university initiatives, student engagement, facility operations, auxiliary services, conferences, and revenue-generating programs.
• Creative Services & Design Operations: Provide executive oversight for graphic design, multimedia production, photography, videography, environmental graphics, digital publications, and promotional materials.

Job description

East Texas A&M University in Commerce, TX seeks a Marketing Services Coordinator to lead the Rayburn Student Center's marketing, communications, and brand efforts. You will oversee the Marketing Services Office, supervise student staff, and direct planning, production, and assessment of campaigns that support campus priorities.

In partnership with University Marketing & Communications, you will ensure brand consistency, expand campus marketing and print services, and develop innovative,