ROI-Driven Digital Marketing Manager - Sarasota

Waste Pro USA Inc.; Fruitville (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Waste Pro of Florida is seeking a Digital Marketing Manager to lead and execute digital marketing initiatives from our Sarasota office. The role focuses on delivering measurable ROI through strategic campaigns, content development, and analytics.

You will collaborate with marketing to build brand awareness and manage budgets, ads, and social media programs. The ideal candidate will have 3–5 years of digital marketing experience, a relevant bachelor's degree, and strong skills in SEO, analytics,

Qualifications

• 3-5 years of digital marketing experience.
• Bachelor's degree in digital marketing or related field.
• Strong understanding of web metrics and digital analytics.

Responsibilities

• Create and execute digital marketing strategies.
• Perform keyword, competitor, industry, and content development research.
• Optimize paid ad campaigns and manage ad spend.
• Plan, develop and execute digital programs and campaigns including website strategy, budget, design, and social media.
• Track KPIs through digital analytics and reporting to ensure ROI.
• Manage the call tracking platform.
• Stay updated on industry trends.
• Proficient with graphic design and visual concepts.
• Maintain digital marketing calendar.
• Maintain online presence and brand consistency.

Skills

Digital marketing

SEO

Content writing

Social media marketing

Analytics

Project management

Graphic design

Verbal communication

Education

Bachelor's degree in digital marketing or related field

Tools

Photoshop

Adobe Illustrator

InDesign

Job description

Waste Pro of Florida is seeking a Digital Marketing Manager to lead and execute digital marketing initiatives from our Sarasota office. The role focuses on delivering measurable ROI through strategic campaigns, content development, and analytics.

You will collaborate with marketing to build brand awareness and manage budgets, ads, and social media programs. The ideal candidate will have 3–5 years of digital marketing experience, a relevant bachelor's degree, and strong skills in SEO, analytics,