Digital Marketing Manager: ROI-Driven Campaigns & Growth

Waste Pro; Sarasota (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Waste Pro of Florida in Sarasota, FL is seeking a Digital Marketing Manager to lead our digital initiatives and deliver ROI. You will plan, execute, and optimize campaigns, coordinate website strategy, and collaborate with marketing to build brand awareness.

The role requires 3–5 years of digital marketing experience, a bachelor's degree in a related field, and strong analytics. Proficiency with Photoshop, Illustrator, and InDesign is preferred, as is project management and strong communication.

Qualifications

• 3-5 years of digital marketing experience.
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field.
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.
• Deep understanding of digital marketing and digital production. Clear understanding of SEO, content writing, and online advertising strategy and execution.
• Familiar with Photoshop, Adobe Illustrator, and InDesign.
• Experience managing social media campaigns and knowledge of social media marketing preferred.
• Project Management Experience preferred
• Creative thinker with the ability to manage and problem solve in a fast-paced environment
• Strong written and verbal communication skills
• Strong attention to detail and well organized
• Ability to multitask and meet deadlines.

Responsibilities

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Proficient with graphic design with the ability to create visual concepts
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Working closely with marketing to establish and maintain brand awareness and consistency

Skills

Digital marketing

SEO

Content writing

Social media marketing

Adobe Photoshop

Adobe Illustrator

InDesign

Analytics

Project management

Communication

Education

Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field

Tools

Photoshop

Illustrator

InDesign

Job description

Waste Pro of Florida in Sarasota, FL is seeking a Digital Marketing Manager to lead our digital initiatives and deliver ROI. You will plan, execute, and optimize campaigns, coordinate website strategy, and collaborate with marketing to build brand awareness.

The role requires 3–5 years of digital marketing experience, a bachelor's degree in a related field, and strong analytics. Proficiency with Photoshop, Illustrator, and InDesign is preferred, as is project management and strong communication.