Robotics Product Marketing Lead

Genesis; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Genesis seeks a seasoned product marketing professional to own positioning, messaging, and market narratives across the company’s robotics products. You’ll collaborate with engineering, commercial teams, and leadership to craft compelling, evidence-based communications and credible customer stories as products scale.

The role emphasizes differentiating model releases and deployments, building strategic partner stories, and equipping the sales team with strong, field-tested materials.

Qualifications

• 5+ years of product marketing or technical marketing experience.
• Exceptional writing skills and ability to explain difficult technical concepts clearly.
• Sound technical judgment, ideally in AI, autonomy or robotics.
• Clear understanding of differentiating research results from deployment claims and what is needed for publication.
• Track record of turning market research into differentiation, messaging, and priorities.
• Strong relationships with engineers and customer-facing teams and reliable follow-through.
• Published work or launch materials showing your contributions and approach to evidence and review.
• Bonus: Experience marketing industrial or logistics deployments with strategic partners through technical and legal review.

Responsibilities

• Own Genesis's positioning and messaging, maintaining a narrative and evidence base for founders, teams, investors, and customers.
• Build launch narratives for GENE model releases, Eno, and Genesis World with technical owners, explaining changes and evidence.
• Track robotics landscape weekly and translate developments into concise briefs for differentiation.
• Develop customer stories with strategic partners and deployment teams as robots scale, securing approvals and data-rights review.
• Provide buyer-facing materials for the commercial team, including use-case explainers and competitive responses.
• Develop the talent narrative with recruiting and technical teams, showing candidates the problems they could work on.
• Review public performance claims for platform, operating conditions, speed, and autonomy; address gaps before publication.
• Turn field failures into evidence by tracing issues through evaluation and a fix, explaining improvements.

Skills

Product marketing

Technical marketing

Exceptional writing

Technical judgment

Market research

Cross-functional collaboration

Tools

Simulation tools

Job description

Genesis seeks a seasoned product marketing professional to own positioning, messaging, and market narratives across the company’s robotics products. You’ll collaborate with engineering, commercial teams, and leadership to craft compelling, evidence-based communications and credible customer stories as products scale.

The role emphasizes differentiating model releases and deployments, building strategic partner stories, and equipping the sales team with strong, field-tested materials.