digital brand manager, U.S. Roasteries

Starbucks; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with employer match

Bean Stock equity program

Tuition coverage via Starbucks College

Paid vacation and holidays

Parental leave

Job summary

Starbucks is seeking a Digital Brand Manager to illuminate the Roastery experience through compelling digital storytelling and integrated campaigns in the U.S. market.

You will help shape how customers connect with the Starbucks Reserve brand across social channels, websites, menus, and Roastery marketing content. The role blends brand marketing, digital engagement, customer experience, and operational execution, requiring strategic thinking and hands-on content creation in a fast-paced

Qualifications

• 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields.
• Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer-facing communications.
• Experience executing campaigns, launches, and marketing initiatives from planning through implementation.
• Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards.
• Strong analytical, communication, project management, and cross-functional leadership skills, including the ability to influence and drive results in a matrixed organization.
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.

Responsibilities

• Lead digital brand execution – Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
• Own content creation and storytelling – Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications.
• Bring campaigns and experiences to life – Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
• Manage digital channels and brand presence – Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
• Drive marketing operations excellence – Manage project timelines, approvals, production schedules, in-store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
• Leverage insights and partnerships to drive results – Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

Skills

Brand marketing

Content creation

Digital campaigns

Cross-functional leadership

Analytics

Storytelling

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Adobe Creative Suite

CMS platforms

Job description

Now Brewing – Digital Brand Manager! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and rich traditions, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Digital Brand Manager supporting the U.S. Roastery business, you will play a pivotal role in bringing the Roastery experience to life through compelling digital storytelling, integrated campaigns, and customer-facing communications. This role sits at the intersection of brand marketing, digital engagement, customer experience, and operational execution, helping shape how customers connect with the Starbucks Reserve brand across social media, digital platforms, websites, menu communications, and Roastery marketing channels.

Working closely with cross-functional partners across the business, you will lead the planning and execution of digital brand initiatives that strengthen customer engagement, showcase the premium Roastery experience, and support business priorities. This is a highly collaborative and hands‑on role, requiring both strategic thinking and direct content creation to bring the Starbucks Reserve story to life.

As a Digital Brand Manager, You Will

• Lead digital brand execution – Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
• Own content creation and storytelling – Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications. Capture photography and video content that showcases products, partners, events, and experiences while partnering with agencies and creative resources when needed.
• Bring campaigns and experiences to life – Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
• Manage digital channels and brand presence – Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
• Drive marketing operations excellence – Manage project timelines, approvals, production schedules, in‑store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
• Leverage insights and partnerships to drive results – Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

We Are Looking For Candidates Who Are

• Passionate about storytelling, brand building, and customer engagement
• Energized by bringing premium experiences to life through digital channels
• Comfortable balancing strategy with hands‑on execution
• Skilled at influencing and collaborating across teams and stakeholders
• Creative, curious, and data‑informed in decision making
• Able to thrive in a fast‑paced, evolving environment

We'd Love To Hear From People With

• 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields
• Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer‑facing communications
• Experience executing campaigns, launches, and marketing initiatives from planning through implementation
• Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards
• Strong analytical, communication, project management, and cross‑functional leadership skills, including the ability to influence and drive results in a matrixed organization
• Experience working with creative agencies, content partners or external vendors preferred
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short‑term and long‑term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well‑being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first‑time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job‑related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're onsite four days a week.

Join us and help bring the Starbucks Reserve and Roastery story to life through compelling content, exceptional brand experiences, and unforgettable customer connections.

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.