Roastery Brand Leader: Experiences, Events & Growth

RiseMe; New York (NY); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan with employer 4

Starbucks College Achievement Plan – 1

Job summary

Starbucks is seeking a Senior Brand Manager for the U.S. Roastery brand to oversee the customer experience, product launches, and experiential marketing across Roastery locations.

You will drive innovative campaigns, lead a cross-functional team, and partner with global Roastery teams to strengthen the Roastery brand in the U.S. This role requires leading complex initiatives, leveraging insights, and collaborating with internal and external partners to deliver measurable business impact while

Qualifications

• 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, CPG, or related fields
• Experience leading integrated marketing, customer experience, category, or commercial functions
• Demonstrated success leading and developing high-performing teams
• Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution
• Strong understanding of brand management, customer engagement, category management, and commercial planning
• Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives
• Strong analytical, communication, presentation, and stakeholder management skills
• Proven ability to influence across functions and drive alignment in a matrixed organization
• Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required
• MBA or advanced degree preferred

Responsibilities

• Lead the U.S. Roastery brand and customer experience agenda across all touchpoints
• Lead and develop a high-performing team including Digital Brand, Category, Food, Beverage, Merchandise, and Events & Experiences
• Bring campaigns and experiences to life through product launches, seasonal activations, and partnerships across U.S. Roastery locations
• Drive operational excellence with planning, prioritization, budget management, and execution discipline
• Leverage customer insights and market trends to identify opportunities and optimize initiatives
• Build strategic partnerships with internal teams, external partners, agencies and suppliers
• Manage business and brand performance, annual planning, and investments to deliver customer and business outcomes

Skills

Brand management

Category management

Customer experience

Marketing

Hospitality

Retail

Consumer packaged goods

Education

Bachelor's degree in Marketing, Business, Communications, Hospitality, or related field

MBA or advanced degree preferred

Job description

Starbucks is seeking a Senior Brand Manager for the U.S. Roastery brand to oversee the customer experience, product launches, and experiential marketing across Roastery locations.

You will drive innovative campaigns, lead a cross-functional team, and partner with global Roastery teams to strengthen the Roastery brand in the U.S. This role requires leading complex initiatives, leveraging insights, and collaborating with internal and external partners to deliver measurable business impact while